How do you get young people to respond to something they don’t wanna hear and something they don’t even believe they need? This was the challenge brought to Premise ~ by The Partnership For a Drug Free America.

1. UNITED
STATES
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2. How can we engage
young people in an
honest discussion about
drug use?
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3. Move beyond traditional advertising
towards parents and adults
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4. and develop a program where teens influence each other
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5. an approach based on
multiple learning styles...
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6. Visual Auditory
Read/Write Kinesthetic
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7. Tap the Premise Teen
Observer Network
to help create the
program and “check it”
for authenticity
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8. VI DEO
P LAY
Create a
10 minute video
using real stories of
young people
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9. in partnership with
A&E’s Intervention
TV Series
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10. video screenings
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11. followed with
questionnaires and
group discussions
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12. create a custom
card game
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13. to spur discussions of real-life scenarios
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14. Create an interactive website Visit Site
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15. with online
quizzes and
more info
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16. GREGG WITT
PREMISE IMMERSIVE
MARKETING
“By youthsourcing the development of the
WreckED program we were able to create
authentic engagement and a sustainable solution.”
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17. YOUTH RESEARCH PARTNERS
ACTIVATE THE NETWORK
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18. YOUTH RESEARCH
PARTNERS IS PROFILING THE
BEST STORIES IN YOUTH
MARKETING TODAY
TO VIEW MORE CASE
STUDIES CLICK HERE
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