The 33 Youth MegaTrends of 2015 PART1/3 (TotalYouthResearch)

•

293 likes•24,693 views

This is PART 1/3. A heads up on the latest trends in the $10 trillion youth market. From Attention to Dark Social what are the most important trends in media, marketing and technology that we need to know about in 2015? The Ultimate Guide to Gen Y Trends in 2015. Don't forget to download this presentation by clicking the link at the end of the slides.

Marketing Lifestyle Social Media

YOUTH MEGATRENDS
2015
flickr © nestorlacle www.TotalYouthResearch.com
33 PART 1/3
FREE
download
inside!

Thanks for checking out
my presentation
Don’t forget to
LIKE & SHARE
Check out how you can
get this PRESENTATION
FREE on the last slide
Graham Brown
TotalYouthResearch

flickr © missyho www.TotalYouthResearch.com
are you ready
for the shift?

flickr © kk www.TotalYouthResearch.com
or will you get left behind?

because here
comes...
www.TotalYouthResearch.com

..the 33 youth
megatrends
of 2015
www.TotalYouthResearch.com

flickr © pascalmarmaris www.TotalYouthResearch.com
an insight into the mind of the
next generation

CLICK TO
DOWNLOAD
Join my youth trends newsletter
today and download part 1 as a
PDF FREE
www.TotalYouthResearch.com

flickr © virtue-arts www.TotalYouthResearch.com
#1 access vs ownership

this generation
doesn’t want to
own it all
www.TotalYouthResearch.com

http://www.google.com/trends/explore#q=carsharing
interest in carsharing grows
www.TotalYouthResearch.com

http://www.google.com/trends/explore#q=car%20insurance
interest in car insurance declines
www.TotalYouthResearch.com

flickr © norai-koeln www.TotalYouthResearch.com
#2 analog by design

the digital native
is a myth
www.TotalYouthResearch.com

analog is primary communication
flickr © macabrephotograher www.TotalYouthResearch.com

flickr © brlnpics123 www.TotalYouthResearch.com
#3 asynchronicity

hyperconnected
www.TotalYouthResearch.com

always connected or connecting
www.TotalYouthResearch.com

The Average American
sees
170,000
marketing messages
by her 17th birthday
flickr © jonathan-grado www.TotalYouthResearch.com
#4 the youth attention economy

forget about
awareness
www.TotalYouthResearch.com

In youth marketing today...
ATTENTION
is
your
biggest
COST
flickr © hervoices www.TotalYouthResearch.com

Agree, disagree, find something
interesting? Share and tweet using
#33youth

flickr © kaizat www.TotalYouthResearch.com
#6 dark social

a whole world of social off
your marketing radar
www.TotalYouthResearch.com

http://www.google.com/trends/explore#q=snapchat
google search: Snapchat
www.TotalYouthResearch.com

flickr © meralcrifasi www.TotalYouthResearch.com
#7 the disconnected generation

less connected than
you think
www.TotalYouthResearch.com

this is generation lonely
www.TotalYouthResearch.com

flickr © renneville www.TotalYouthResearch.com
#8 emotion and logic

listening to youth is a
waste of time
www.TotalYouthResearch.com

Youth buy on EMOTION
and justify with LOGIC
flickr © melle_oh www.TotalYouthResearch.com

flickr © lizhaslam www.TotalYouthResearch.com
#9 the end of segmentation

traditional models of
segmentation are falling
apart
www.TotalYouthResearch.com

www.TotalYouthResearch.com
K-Pop arrives in France

flickr © martinaphotography www.TotalYouthResearch.com
#10 fandoms

they’re all nerds now
www.TotalYouthResearch.com

http://www.google.com/trends/explore#q=fanfic
google search: Fanfic
www.TotalYouthResearch.com

flickr © pedrosimoes7 www.TotalYouthResearch.com
#11 influence

95%
of youth marketing
is just a BLUR
flickr © frosch50 www.TotalYouthResearch.com

Did you enjoy that?
I hope you got some ideas
and inspiration from my
presentation
Please SHARE and LIKE
this presentation to
inspire more people
Graham Brown
TotalYouthResearch

More from Graham Brown

Every Entrepreneur Grows by Learning (Up.School)

Graham Brown

(Asia Tech Podcast) 7 Ways to Stay Motivated when launching your business

Graham Brown

(Asia Tech Podcast) 25 Inspiring Quotes for Startup Founders

Graham Brown

(Asia Tech Podcast) 60 Inspiring Quotes for Entrepreneurs

Graham Brown

Asia Tech Podcast http://www.ATP.show Asia Tech Research http://www.AsiaTechResearch.com We are in the business of selling emotions not stuff. Stuff is cheap and easy to copy. Emotion, however is a priceless, individual, unique experience. In this presentation, I explain why the future of marketing lies in creating powerful EXPERIENCES that customers can share and conversations that define our brands. There is also a link in this presentation telling you how to get the PDF file.

Experience is the Brand (How to Build a Brand Worth Talking About)

Graham Brown

It's not all sunshine and rainbows in marketing. What happens when your brand is broken? What happens when you have one of the most globally recognized brands but your sales are flat even though you're spending $1.5 billion on advertising? What happens when you're losing the youth market and competitors like Starbucks, Chipotle and Shake Shack are eating away at your market share? Forget brand makeovers, rebrands and a better ad campaign. What McDonalds needs to stay relevant is something far more radical. In this case study presentation I look at McDonalds. What is the root cause of the McDonalds brand marketing strategy? Why is more "branding" and more of the old ad agency model going to create more of the same problem? And how can McDonalds fix its brand through building a powerful Frontline Brand Experience? In this presentation, I look at the shift from Branding to Brand Experience and the 3 areas McDonalds needs to focus on to fix its broken brand.

How to fix a Broken Brand (McDonalds Case Study 2015)

Graham Brown

If you owned stock in Starbucks and Apple, you'd be sitting on a 1000% return on your investment over the last 7 years. The phenomenal rise of these two companies is the result of clear focus on their brand marketing strategy, one which required a conscious split from traditional BRANDING based advertising, to marketing fit for the 21st century: BRAND EXPERIENCE. In this presentation, we'll look at the success story from the Starbucks side: a case study of how Starbucks became a loved brand like Apple and the 5 factors that underpin its class-leading marketing strategy.

How Starbucks Became the Apple of Coffee

Graham Brown

The 6 Ways Starbucks Kills it on Social Media

Graham Brown

What is brand in 2015? Brand is no longer what the ad agency says about your product or service but what customers say, share and experience about your company. That means how your retail staff interact with customers or how your marketing team creates conversations at your events is more important than what's said in an advertising campaign. This is the reality of the sharing economy in 2015. Experience is only real when shared and if customers aren't sharing your brand, you might as well be invisible. Click here to find out more about Brand Experience and why the era of Branding is dead...

Branding is Dead: Long Live Brand Experience

Graham Brown

(GrahamDBrown) Brand Leadership 2015: 10 Quotes from Industry Leaders and Gur...

Graham Brown

The 7 Awesome Ways GoPro Wins in the Sharing Economy (GrahamDBrown)

Graham Brown

10 Facts about Gen Y and Social Media Privacy (Total Youth Research)

Graham Brown

Brand Democracy: How to Tell Stories in the Social Era by Graham Brown Brand Democracy is a bottom-up approach to marketing practiced by brands like GoPro, Zappos, Instagram, Lego and Monster Energy Drinks. Where brand management focuses on top-down brand positioning, Brand Democracy seeks to create the brand through customer conversations and interactions. Rather than managing the brand, the company curates this peer-to-peer communication by giving customers tools and a platform to share their individual stories.

Brand Democracy: How to Tell Stories in the Social Era by Graham Brown

Graham Brown

(GrahamDBrown) 5 ideas you should steal from Lego's marketing

Graham Brown

Set Up, Step Back, Shut Up: The Secrets Behind Lego's Social Media Success

Graham Brown

Social Media is a Promise (here's how to keep it) by Graham D Brown

Graham Brown

Marketing is no Longer Hollywood

Graham Brown

Customer Experience is no longer about telling the brand story

Graham Brown

(mobileYouth) Top 5 Insights from the Book: Mobile Youth - Voices of the Mobi...

Graham Brown

(GrahamDBrown) CMO Council Report: the state of customer experience across...

Graham Brown

More from Graham Brown (20)

Every Entrepreneur Grows by Learning (Up.School)

(Asia Tech Podcast) 7 Ways to Stay Motivated when launching your business

(Asia Tech Podcast) 25 Inspiring Quotes for Startup Founders

(Asia Tech Podcast) 60 Inspiring Quotes for Entrepreneurs

Experience is the Brand (How to Build a Brand Worth Talking About)

How to fix a Broken Brand (McDonalds Case Study 2015)

How Starbucks Became the Apple of Coffee

The 6 Ways Starbucks Kills it on Social Media

Branding is Dead: Long Live Brand Experience

(GrahamDBrown) Brand Leadership 2015: 10 Quotes from Industry Leaders and Gur...

The 7 Awesome Ways GoPro Wins in the Sharing Economy (GrahamDBrown)

10 Facts about Gen Y and Social Media Privacy (Total Youth Research)

Brand Democracy: How to Tell Stories in the Social Era by Graham Brown

(GrahamDBrown) 5 ideas you should steal from Lego's marketing

Set Up, Step Back, Shut Up: The Secrets Behind Lego's Social Media Success

Social Media is a Promise (here's how to keep it) by Graham D Brown

Marketing is no Longer Hollywood

Customer Experience is no longer about telling the brand story

(mobileYouth) Top 5 Insights from the Book: Mobile Youth - Voices of the Mobi...

(GrahamDBrown) CMO Council Report: the state of customer experience across...

Recently uploaded

Kraft Mac and Cheese campaign presentation

tbatkhuu1

In 2024, voice SEO will dominate as users interact hands-free, emphasizing long-tail keywords and natural language. Mobile optimization remains crucial for Google's mobile-first indexing, ensuring seamless experiences. Video SEO gains prominence by captivating audiences and boosting engagement. These are some of the SEO trends you have to be updated with because Google in its constant effort to tackle spam is focusing on quality content. Read more at: https://banyanbrain.com/seo-trends/

Major SEO Trends in 2024 - Banyanbrain Digital

Banyanbrain

Making small changes to your website's text for A/B tests often disappoints. Moreover, catering to diverse audiences presents its own set of hurdles. With AI capabilities like GPTs, you can tackle this challenge head-on. However, GPTs come with a blank canvas - it's up to you to define their style. In this enlightening session, Brian Massey, Managing Partner at Conversion Sciences, will unveil the secrets to crafting precise, testable, and compelling copy that speaks directly to your site's diverse prospects. Learn how to put these strategies to the test on your homepage, landing pages, or eCommerce product pages for maximum impact.

The Science of Landing Page Messaging.pdf

VWO

Welcome to Ardency Elite, where sophistication meets practicality. Our catalog showcases a meticulously curated selection of lifestyle essentials designed to enhance every aspect of your journey. From premium travel accessories to stylish apparel and delightful toys for toddlers, Ardency Elite offers unparalleled comfort, style, and functionality. Dive into our catalog and elevate your lifestyle with Ardency Elite today.

Discover Ardency Elite: Elevate Your Lifestyle

My Heart Throw Pillow

(Vivek)Call Us, 8448380779,Call girls in Delhi NCr – We Offer best in class call girls. escort Service At Affordable Price At low Rate with Space Night 8000 We Are One Of The Oldest Escort and Call girls Agencies in Delhi. You Will Find That Our Female Escorts Are Full Of Fun, Sexy And They Would Love Enjoy Your Company. We Have A Fantastic Selection Of Escort Ladies Available For In-Calls As Well As Out-Calls. Our Escorts Are Not Only Beautiful But All Have Great Personalities Making Them The Perfect Companion For Any Occasion. In-Call:- You Can Come At Our Place in Delhi Our place Which Is Very Clean Hygienic 100% safe Accommodation. Out-Call:- You have To Come Pick The Girl From My Place We Are Also Provide Door Step Services (Delhi Ncr, Noida, Gurgaon, Faridabad, Ghaziabad Note:- Pic Collectors Time Passers Bargainers Stay Away As We Respect The Value For Your Money Time And Expect The Same From You Hygienic:- Full Ac room And Clean Rooms Available In Hotel 24 * 7 Hourly In Delhi NCR More Details, With WhatsApp Number, +91-8448380779

BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service

Delhi Call girls

PR Wires is a leading press release distribution service that helps businesses get their news seen by the right audiences. They offer targeted distribution to journalists, bloggers, and online influencers, along with media monitoring and marketing tools to maximize reach and impact. Whether you're a local company or a global brand, PR Wires can help you tell your story and achieve your communication goals. Get in Touch Website — https://www.prwires.com/ Mobile — +91 9212306116 Whatsapp — https://call.whatsapp.com/voice/TpyiT7anImIcb2z1jgzstc Skype — shalabh.mishra Telegram — shalabhmishra Email — shalabh.web@gmail.com

Press Release Distribution Evolving with Digital Trends.pdf

PR Wires

Busty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort Service

Delhi Call girls

BDSM⚡Call Girls in Sector 44 Noida Escorts >༒8448380779 Escort Service

Delhi Call girls

Distribution Ad Platform_ The Role of Distribution Ad Network.pdf

Transports Advertising

personal branding kit for music business

brjohnson6

4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN

Cara Menggugurkan Kandungan 087776558899

Rise and fall of Kulula.com, an airline won consumers by different marketing ...

ssusereaa7d9

BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service

Delhi Call girls

Elevating Your Digital Presence by Evitha.pdf

evithatojoparel

Social media, ppt. Features, characteristics

wasim792942

Labour Day, observed on the first Monday of September in many countries, is a significant occasion that honors the contributions and achievements of workers. Also known as International Workers’ Day in some regions, this annual celebration serves as a tribute to the resilience, dedication, and accomplishments of the labor force. From its historical roots to its modern-day significance, Labour Day holds deep cultural and social importance that resonates worldwide.

Labour Day Celebrating Workers and Their Contributions.pptx

elizabethella096

Busty Desi⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort Service

Delhi Call girls

Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf

Autus Digital

The countdown to the end of third-party cookies has begun in Google Chrome, and the impact will be big for those reliant on them for data collection. Are you ready? Check out the experts from CallRail and Workshop Digital as we dive into the impending changes driven by Google Chrome's upcoming phase-out, and how you can navigate the challenges of a post-third-party cookie world. You’ll learn: - What the death of third-party cookies means for your current marketing strategies. - What marketers should be doing to prepare for these changes. - Strategies for success and the importance of utilizing marketing tools with zero- or first-party cookie collection. Watch Ryan Johnson and Andrew Miller as they explore the differences between third- and first-party cookies, analyze the profound implications of this transition for marketers, and introduce innovative solutions and strategies for what you should do next. If you’re reliant on third-party data and want to unlock the secrets to navigating a world without third-party cookies, then this webinar is for you. Stay ahead of the game with the best marketing tools and ensure your tactics are primed for success in this new era of digital marketing.

Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies

Search Engine Journal

Elevate Your Advertising Game: Introducing Billion Broadcaster Lift Advertising

VikasYadav194549

Recently uploaded (20)

Kraft Mac and Cheese campaign presentation

Major SEO Trends in 2024 - Banyanbrain Digital

The Science of Landing Page Messaging.pdf

Discover Ardency Elite: Elevate Your Lifestyle

BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service

Press Release Distribution Evolving with Digital Trends.pdf

Busty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort Service

BDSM⚡Call Girls in Sector 44 Noida Escorts >༒8448380779 Escort Service

Distribution Ad Platform_ The Role of Distribution Ad Network.pdf

personal branding kit for music business

4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN

Rise and fall of Kulula.com, an airline won consumers by different marketing ...

BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service

Elevating Your Digital Presence by Evitha.pdf

Social media, ppt. Features, characteristics

Labour Day Celebrating Workers and Their Contributions.pptx

Busty Desi⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort Service

Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf

Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies

Elevate Your Advertising Game: Introducing Billion Broadcaster Lift Advertising

The 33 Youth MegaTrends of 2015 PART1/3 (TotalYouthResearch)

2. Thanks for checking out my presentation Don’t forget to LIKE & SHARE Check out how you can get this PRESENTATION FREE on the last slide Graham Brown TotalYouthResearch

5. because here comes... www.TotalYouthResearch.com

6. ..the 33 youth megatrends of 2015 www.TotalYouthResearch.com

8. CLICK TO DOWNLOAD Join my youth trends newsletter today and download part 1 as a PDF FREE www.TotalYouthResearch.com

9. www.TotalYouthResearch.com featured in this presentation: 1. Access vs Ownership 7. The Disconnected Generation 2. Analog by Design 8. Emotion and Logic 3. Asynchronicity 9. The End of Segmentation 4. The Youth Attention Economy 10. Fandoms 5. Brand Experience 11. Influence 6. Dark Social

11. this generation doesn’t want to own it all www.TotalYouthResearch.com

12. http://www.google.com/trends/explore#q=carsharing interest in carsharing grows www.TotalYouthResearch.com

13. http://www.google.com/trends/explore#q=car%20insurance interest in car insurance declines www.TotalYouthResearch.com

15. the digital native is a myth www.TotalYouthResearch.com

18. hyperconnected www.TotalYouthResearch.com

19. always connected or connecting www.TotalYouthResearch.com

20. The Average American sees 170,000 marketing messages by her 17th birthday flickr © jonathan-grado www.TotalYouthResearch.com #4 the youth attention economy

21. forget about awareness www.TotalYouthResearch.com

24. goodbye branding hello brand experience www.TotalYouthResearch.com

25. Youth will soon forget what your brand said but they’ll always remember how you made them FEEL flickr © instantvantage www.TotalYouthResearch.com

26. Agree, disagree, find something interesting? Share and tweet using #33youth

28. a whole world of social off your marketing radar www.TotalYouthResearch.com

29. http://www.google.com/trends/explore#q=snapchat google search: Snapchat www.TotalYouthResearch.com

31. less connected than you think www.TotalYouthResearch.com

32. this is generation lonely www.TotalYouthResearch.com

33. CLICK TO DOWNLOAD Join my youth trends newsletter today and download part 1 as a PDF FREE www.TotalYouthResearch.com

35. listening to youth is a waste of time www.TotalYouthResearch.com

38. traditional models of segmentation are falling apart www.TotalYouthResearch.com

39. www.TotalYouthResearch.com K-Pop arrives in France

41. they’re all nerds now www.TotalYouthResearch.com

42. www.TotalYouthResearch.com

43. http://www.google.com/trends/explore#q=fanfic google search: Fanfic www.TotalYouthResearch.com

45. your brand story doesn’t matter any more www.TotalYouthResearch.com

48. Did you enjoy that? I hope you got some ideas and inspiration from my presentation Please SHARE and LIKE this presentation to inspire more people Graham Brown TotalYouthResearch

49. Agree, disagree, find something interesting? Share and tweet using #33youth

50. CLICK TO DOWNLOAD Join my youth trends newsletter today and download part 1 as a PDF FREE www.TotalYouthResearch.com

The 33 Youth MegaTrends of 2015 PART1/3 (TotalYouthResearch)

Recommended

Recommended

More Related Content

More from Graham Brown

More from Graham Brown (20)

Recently uploaded

Recently uploaded (20)

The 33 Youth MegaTrends of 2015 PART1/3 (TotalYouthResearch)