(Graham Brown mobileYouth) Mobile Youth Malaysia Statistics

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Malaysia is the most stable of all mobile youth markets in South East Asia with forecast positive growth for every year 2009-2012. Check out the latest presentation by Graham Brown on mobile youth Malaysia by mobileYouth. Available for download @ http://www.mobileyouthnet.com

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Malaysia Mobile Youth The mobileYouth® Report 2010 Key Facts By Graham D Browntwitter @GrahamDBrown Download this document mobileYouthnet.com All statistics are sourced from the 2010 mobileYouth report MobileYouthReport.com 1

Key Facts Malaysia Malaysia is Stable Of all the South East Asian mobile youth markets, Malaysia remains stable with positive revenue growth forecast 2009-2012. 2) Changing the growth storyMalaysian operators need to move from driving top line revenues and widening their market to a deepening strategy as Youth ARPU bottoms out at $17.5 and revenues slow 3) Malaysia is SaturatedIn 20-29 yrs, penetration rates pass 200% - that means 2 activations for every 1 youth. This poses 3 problems for malaysian operators – 1) metrics are ineffective 2) rising churn rates 3) revenue dilution The mobileYouth® Report 2010 2

Stable Malaysia leads growth Malaysia only SE Asian market returning positive annual growth in youth mobile Annual change in youth mobile revenues $US Pa The mobileYouth® Report 2010 Despite slowdown Malaysian youth revenues continue to grow Source mobileYouth 2010 Figures based on mobile activations as opposed to individual owners and change in annual spend based on US $ value 3

Malaysia Mobile Youth Saturated Growth peaks in 2008. 100% penetration reach in 2009 Highest growth in net additions Net Additions (mn pa) Mobile activations by Age (mn pa) The mobileYouth® Report 2010 Source mobileYouth 2010 Figures based on mobile activations as opposed to individual owners 4

Revenue Growth Slows Youth ARPU falls from $20 to $17.5 in 3 years as a result of product model strategies Revenue Dilution Youth monthly ARPU ($) Youth mobile revenues $mn pa The mobileYouth® Report 2010 Source mobileYouth 2010Figures based on mobile activations as opposed to individual owners 5

Metrics drive dilution in 20-29 yrs Targeting net additions results in growth of secondary accounts and revenue dilution 2 activations for every 1 Malaysian youth Mobile penetration % The mobileYouth® Report 2010 Source mobileYouth 2010 Figures based on mobile activations as opposed to individual owners 6

Download This Powerpointand more… The mobileYouth® Report 2010 MobileYouthNet.com 7

www.MobileYouthReport.comby Graham D Browntwitter @GrahamDBrown The mobileYouth® Report 2010 8

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(Graham Brown mobileYouth) Mobile Youth Malaysia Statistics

1. Malaysia Mobile Youth The mobileYouth® Report 2010 Key Facts By Graham D Browntwitter @GrahamDBrown Download this document mobileYouthnet.com All statistics are sourced from the 2010 mobileYouth report MobileYouthReport.com 1

2. Key Facts Malaysia Malaysia is Stable Of all the South East Asian mobile youth markets, Malaysia remains stable with positive revenue growth forecast 2009-2012. 2) Changing the growth storyMalaysian operators need to move from driving top line revenues and widening their market to a deepening strategy as Youth ARPU bottoms out at $17.5 and revenues slow 3) Malaysia is SaturatedIn 20-29 yrs, penetration rates pass 200% - that means 2 activations for every 1 youth. This poses 3 problems for malaysian operators – 1) metrics are ineffective 2) rising churn rates 3) revenue dilution The mobileYouth® Report 2010 2

3. Stable Malaysia leads growth Malaysia only SE Asian market returning positive annual growth in youth mobile Annual change in youth mobile revenues $US Pa The mobileYouth® Report 2010 Despite slowdown Malaysian youth revenues continue to grow Source mobileYouth 2010 Figures based on mobile activations as opposed to individual owners and change in annual spend based on US $ value 3

4. Malaysia Mobile Youth Saturated Growth peaks in 2008. 100% penetration reach in 2009 Highest growth in net additions Net Additions (mn pa) Mobile activations by Age (mn pa) The mobileYouth® Report 2010 Source mobileYouth 2010 Figures based on mobile activations as opposed to individual owners 4

5. Revenue Growth Slows Youth ARPU falls from $20 to $17.5 in 3 years as a result of product model strategies Revenue Dilution Youth monthly ARPU ($) Youth mobile revenues $mn pa The mobileYouth® Report 2010 Source mobileYouth 2010Figures based on mobile activations as opposed to individual owners 5

6. Metrics drive dilution in 20-29 yrs Targeting net additions results in growth of secondary accounts and revenue dilution 2 activations for every 1 Malaysian youth Mobile penetration % The mobileYouth® Report 2010 Source mobileYouth 2010 Figures based on mobile activations as opposed to individual owners 6

7. Download This Powerpointand more… The mobileYouth® Report 2010 MobileYouthNet.com 7

8. www.MobileYouthReport.comby Graham D Browntwitter @GrahamDBrown The mobileYouth® Report 2010 8

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