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What is a car to youth?          MOBILEYOUTH                              ®           youth marketing mobile culture since...
It was never just a mode of transportation                           MOBILEYOUTH                              ®           ...
It’s no longer a vehicle for freedom                    MOBILEYOUTH                               ®                      y...
It’s no longer a status symbol       MOBILEYOUTH                              ®        youth marketing mobile culture sinc...
No matter how extreme your marketing                    MOBILEYOUTH                              ®                     you...
it can’t be those things anymore         MOBILEYOUTH                               ®           youth marketing mobile cult...
Painting a car “techno pink”                doesn’t make it a youth car                            MOBILEYOUTH            ...
Throwing a car out of a plane           doesn’t make it a symbol of freedom                          MOBILEYOUTH          ...
Making cars out of Lego        doesn’t make you relevant            MOBILEYOUTH                              ®            ...
This is not a question of stunts         MOBILEYOUTH                              ®          youth marketing mobile cultur...
This is a question of service                                MOBILEYOUTH                              ®                   ...
75% of customer interaction         is customer service      MOBILEYOUTH                              ®       youth market...
Is your customer service a destinationfor complaints or insights?                           MOBILEYOUTH                   ...
Is your customer service a cost center              or a center of influence?                MOBILEYOUTH                   ...
Winning back the youth market   is about understanding                 MOBILEYOUTH                              ®         ...
Customer Service is Marketing                 MOBILEYOUTH                              ®                  youth marketing ...
a mobileYouth® companyThe Youth Research Store “How can auto reach the youth market     through customer service?”   Get t...
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[mobileYouth] Auto: How can auto reach the youth market through customer service

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Find briefings, report, charts and infographics on youth marketing here: http://www.youthresearchstore.com/

Auto: How can auto reach the youth market through customer service?

Overview
Customer service is the main customer touchpoint with auto brands. The right kind of customer service generates peer recommendation, the main source of influence for the youth market. Regaining relevance with the youth market depends on using customer service as marketing. This briefing answers the following key questions:

1. What is the role of peer recommendation in youth marketing?
2. How can proactive customer service reduce cost and generate peer recommendation?
3. What are auto industry best practices in using customer service as marketing?

Table of Contents
1. Cover
2. Licensing and Copyrights
3. Executive Summary
4. chart - Discrete Networks Drive Social Shopping
5. chart - Peer Recommendation: The Source Of Influence That Matters
6. chart - Customer Service Is Marketing
7. chart - The Evolution Of Customer Service
8. case study - @fordservice: Proactive Customer Service
9. Need more insights and data?

Get the research briefing here: http://www.youthresearchstore.com/products/briefing-how-can-auto-reach-the-youth-market-through-customer-service

Published in: Business, Education
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[mobileYouth] Auto: How can auto reach the youth market through customer service

  1. 1. What is a car to youth? MOBILEYOUTH ® youth marketing mobile culture since 2001
  2. 2. It was never just a mode of transportation MOBILEYOUTH ® youth marketing mobile culture since 2001
  3. 3. It’s no longer a vehicle for freedom MOBILEYOUTH ® youth marketing mobile culture since 2001
  4. 4. It’s no longer a status symbol MOBILEYOUTH ® youth marketing mobile culture since 2001
  5. 5. No matter how extreme your marketing MOBILEYOUTH ® youth marketing mobile culture since 2001
  6. 6. it can’t be those things anymore MOBILEYOUTH ® youth marketing mobile culture since 2001
  7. 7. Painting a car “techno pink” doesn’t make it a youth car MOBILEYOUTH ® youth marketing mobile culture since 2001
  8. 8. Throwing a car out of a plane doesn’t make it a symbol of freedom MOBILEYOUTH ® youth marketing mobile culture since 2001
  9. 9. Making cars out of Lego doesn’t make you relevant MOBILEYOUTH ® youth marketing mobile culture since 2001
  10. 10. This is not a question of stunts MOBILEYOUTH ® youth marketing mobile culture since 2001
  11. 11. This is a question of service MOBILEYOUTH ® youth marketing mobile culture since 2001
  12. 12. 75% of customer interaction is customer service MOBILEYOUTH ® youth marketing mobile culture since 2001
  13. 13. Is your customer service a destinationfor complaints or insights? MOBILEYOUTH ® youth marketing mobile culture since 2001
  14. 14. Is your customer service a cost center or a center of influence? MOBILEYOUTH ® youth marketing mobile culture since 2001
  15. 15. Winning back the youth market is about understanding MOBILEYOUTH ® youth marketing mobile culture since 2001
  16. 16. Customer Service is Marketing MOBILEYOUTH ® youth marketing mobile culture since 2001
  17. 17. a mobileYouth® companyThe Youth Research Store “How can auto reach the youth market through customer service?” Get the Full Report @ The Youth Research Store click to visit store http://www.YouthResearchStore.com MOBILEYOUTH ® youth marketing mobile culture since 2001

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