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4 Simple Strategies
For Converting
Visitors To Customers
MODERN MARKETING SPARK
 One

of the biggest marketing challenges for any business is
traffic. There are unlimited numbers of eBooks, websites,
blogs, courses, membership sites, video training and gurus
devoted to traffic.
 But, all the traffic in the world doesn’t mean anything if
visitors arrive at your site and bounce straight off again like
fleas on a hot plate. That’s called a wasted opportunity.
MODERN MARKETING SPARK

Four Simple Strategies For
Converting Visitors To Customers
MODERN MARKETING SPARK

Strategy: 1
 Offer

a freebie gift as an incentive to opt-in to your list. This is a
classic online strategy: Collect the email addresses of your
visitors to build a list. It’s a cliche, but an unavoidable truth,
that “the money is in the list”. That’s why it’s very hard to make
a quick buck on the web. You have to put the time and work
in to build a list of loyal followers. Then you can look at selling
products and engaging more with your prospects.
 Achieve this by providing valuable content, which your
audience wants and needs, or by solving a problem. And
make the sole purpose of your website or blog to get
prospects to join your mailing list.
MODERN MARKETING SPARK

Strategy: 2


Another way to achieve this same goal is to offer an e-course
in say 5 or 7 parts, a video training course or a newsletter.
Offer relevant content that your target market can use to
improve their business or lives in some way.
MODERN MARKETING SPARK

Strategy: 3
A

different strategy, but a
powerful one nonetheless, is
to offer your prospects
community. Hosting a forum
or Facebook group is a great
way to interact with your
prospects. And by providing a
platform where your
prospects can interact with
one another, you are adding
another layer of value.
MODERN MARKETING SPARK

Strategy: 4
 If

you’re showcasing a valuable product or service (perhaps a
membership site), you might consider offering a free trial.
People love to try things for free and they can see the value
you offer if you let them have limited access to your content.
MODERN MARKETING SPARK

Of course, there are many more
strategies for converting visitors to
customers but these will get you
started. Once someone has opted-in
to your list you can stay in touch with
them, build a relationship and find out
which products and services they
need. Hey presto, that’s your product
development plan sorted too!
MODERN MARKETING SPARK

Need help?

Visit MMSpark.com

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4 Simple Strategies For Converting Visitors To Customers

  • 1. 4 Simple Strategies For Converting Visitors To Customers
  • 2. MODERN MARKETING SPARK  One of the biggest marketing challenges for any business is traffic. There are unlimited numbers of eBooks, websites, blogs, courses, membership sites, video training and gurus devoted to traffic.  But, all the traffic in the world doesn’t mean anything if visitors arrive at your site and bounce straight off again like fleas on a hot plate. That’s called a wasted opportunity.
  • 3. MODERN MARKETING SPARK Four Simple Strategies For Converting Visitors To Customers
  • 4. MODERN MARKETING SPARK Strategy: 1  Offer a freebie gift as an incentive to opt-in to your list. This is a classic online strategy: Collect the email addresses of your visitors to build a list. It’s a cliche, but an unavoidable truth, that “the money is in the list”. That’s why it’s very hard to make a quick buck on the web. You have to put the time and work in to build a list of loyal followers. Then you can look at selling products and engaging more with your prospects.  Achieve this by providing valuable content, which your audience wants and needs, or by solving a problem. And make the sole purpose of your website or blog to get prospects to join your mailing list.
  • 5. MODERN MARKETING SPARK Strategy: 2  Another way to achieve this same goal is to offer an e-course in say 5 or 7 parts, a video training course or a newsletter. Offer relevant content that your target market can use to improve their business or lives in some way.
  • 6. MODERN MARKETING SPARK Strategy: 3 A different strategy, but a powerful one nonetheless, is to offer your prospects community. Hosting a forum or Facebook group is a great way to interact with your prospects. And by providing a platform where your prospects can interact with one another, you are adding another layer of value.
  • 7. MODERN MARKETING SPARK Strategy: 4  If you’re showcasing a valuable product or service (perhaps a membership site), you might consider offering a free trial. People love to try things for free and they can see the value you offer if you let them have limited access to your content.
  • 8. MODERN MARKETING SPARK Of course, there are many more strategies for converting visitors to customers but these will get you started. Once someone has opted-in to your list you can stay in touch with them, build a relationship and find out which products and services they need. Hey presto, that’s your product development plan sorted too!
  • 9. MODERN MARKETING SPARK Need help? Visit MMSpark.com