Unless you’ve been hiding in a remote cave for the last few years, you’re likely aware that our personal and professional lives are no longer separable, whether we like it or not. The common statement “you are whoever Google says you are” has now become an eerie reality thanks to the digitization of our lives. Combine that with your public Facebook, LinkedIn, Twitter and/or other social media profiles and you’ve got yourself an aggregate digital footprint that is being mined and analyzed by colleagues, family, friends and various 3rd parties as you read this. So what’s to be done? Is this really such a bad thing? In this presentation, Mike Kujawski takes you through a few basic steps from his own personal experience that can help you leverage and take back some control of this new, very public reality of our lives.

1. Tools & Tips for Managing your Personal Digital Footprint
@mikekujawski

2. A bit about me
• Husband and soon to be father
• VP, Strategic Marketing & Digital Engagement, CEPSM.ca
• Born in Paris, France
• Dual citizen (Polish & Canadian)
• Early childhood spent in Algeria
• World traveler (6 continents, 25+ countries)
• Hobby photographer
• Outdoorsman
• Runner
• Skier
• Optimist & overall happy person

4. PROFESSIONAL +
PERSONAL HAS
MERGED
(whether we like it or not)

6. Photo Credit: David Elop

9. WE ALL ALREADY
HAVE A DIGITAL
PRESENCE

12. UH OH…

14. A FEW TIPS
FOR YOU

15. #1
GOOGLE YOURSELF

16. YOUR NAME HERE

18. #2
BUY YOUR DOMAIN

19. www.mikekujawski.ca
www.mikekujawski.com

20. #3
POSITION YOURSELF
BY CREATING A UVP
BASED ON YOUR
PASSION

21. WHAT IS YOUR
UVP?
(unique value proposition)

22. Strategic Marketing &
Digital Engagement Speaker
| Trainer | Consultant for
Governments, Non-Profits
and Associations.

23. #4
FILL OUT SOCIAL
MEDIA PROFILES
BASED ON YOUR
UVP

25. #5
PICK A DOMINANT
CENTRAL CHANNEL
FOR YOUR ONLINE
VOICE

26. mikekujawski.ca

27. #6
CREATE AND SHARE
UVP CONTENT
ACROSS VARIOUS
MEDIUMS

30. STRATEGICALLY TAG
YOUR CONTENT

32. google.com/insights/search

34. CREATE SPECIFIC
GOOGLE ALERTS

35. google.com/alerts

36. HAVE FUN

37. “We are CEO’s of our own companies:
Me Inc. To be in business today, our most
important job is to be head marketer for
the brand called you”
Tom Peters

38. thanks for your time!

39. Mike Kujawski
Phone: 613.656.1348
E-mail: mikekujawski@cepsm.ca
Blog: mikekujawski.ca
Twitter: @mikekujawski
Website: cepsm.ca
Google: “mike kujawski”

40. OR

41. “mike kujawski”