• Meeting the changing needs and expectations of consumers • How Sky has evolved to seize the opportunities the changing media landscape has created • What the future holds Mai Fyfield, Chief Strategy Officer, Sky

1. Digital Futures 2015 Conference
Meeting consumers needs, now and in the future
Mai Fyfield - Chief Strategy Officer - Sky The Last Panthers

2. 0%
20%
40%
60%
80%
100%
2005 2015
Source: Ofcom
Proportion of individuals taking broadband

3. Source: Ofcom
3.6
28.0
Speed Mbit/s
Nov ‘08 May ‘15

4. Tablets Smart TVs Streaming DevicesGames ConsolesSmartphones
54%
of UK households
25%
of UK households
5-10%
of UK households
40%
of UK households
Second screens Connecting TVs
66%
of UK adults
Source: Ofcom

7. Video viewing is growing Moving on-demand Adding to the TV experience

8. 5,500+ hours
1,800+ hours
100s of
channels
12,000+ hours
300 new hours per minute 8,000+ hours
21,000+ hours
10,000+ hours

9. Portfolio of leading
content brands
Lead the way in
original drama

10. IHS and company reports. As at March 2015
UK’s biggest connected platform Downloads

12. 6m+Registered viewers
10.9mViews per week

13. +2.6m
+3.1m
+3.3m
FY 12/13 FY 13/14 FY 14/15 FY
12/13
FY
13/14
FY
14/15
FY
10/11
FY
11/12
FY 09/10
11.1%
9.8%

14. Regularly No.1 digital retailer for new movie releases
Opening up £1.5bn home entertainment market
Almost 3,000 movies to Buy & Rent
Digital retailer for
Jurassic World
Sky Store revenues up 77% year-on-year*
*As at June 2015

15. No contract Great value Easy pay TV

18. Sky+HD

19. Coming in 2016

20. Content VT

21. Q&A
Fungus the Bogeyman