8. The 50 Media Sites Bloggers Link To The
Most
1. YouTube
2.New York
Times
3. BBC News
4. CNN.com
5. MSN
6. Guardian.co.uk
7. Washington Post
8. Yahoo! News
9. Reuters
10.Los Angeles Times
SOURCE: http://www.techcrunch.com/2009/03/09/the-50-media-sites-bloggers-link-to-the-most/
Editor's Notes
We'd like to thank all of you for joining us here today from New York and we’ve gotsome really exciting ideas to share with you. We're here to address how we can drive more traffic to the NYTimes.com while building off the legacy of the Print version that we've all come to love.
I LOVE THIS PIC – but I couldn’t think of a way to use it I like this pictures, says something like me me me me…. maybe if we say something like” who is ready to hear our message” all this young people, ready to read and leave a comment below… blah blah…
This is where the newspaper industry really began. It’s a sketch of Johannes Gutenberg, who is credited with building the first mechanical printing press. Obviously, those were very different times. There were few sources of competition when it came to news…. [next slide]---------------we have come from here : gutenberg’s printer : a world that understood the world surround thru printed media… we were good at it, we were the best… for years we’ve been a respectable newspaper with years of tradition that now is trying to find it place …
Fast forward about 500 years and we’re in a world where it often feels like we have TOO MUCH news. The world is incredibly interconnected thanks to rapid advances in technology over the past few years.
Solet's talk about the currentsituation: We have a perception issue - the NYTimes.com is seen as a \"newspaper on the web.\" In reality, we know it's much more than that. We've gone from a medium with physical constraints to a medium with limitless borders.
The online world is a vast ocean with no beginning, no middle and no end.
Although the NYTimes.com has made significant changes to expand beyond its identity as a repackaged version of the newspaper, it’s still struggling to carve out its own identity. So the challenge isn’t to differentiate itself from its competitors… it’s to differentiate itself from its parent brand while showing off its own unique attributes.
We’ve decided to focus our attention on younger NYTimes-mindedusers in their 20's and 30's who are active web participants and more likely to share content. These content users are \"grazers\" who consume large amounts of information via web, mobile, etc. with limited time. They want tobeing informed and entertained,but more importantly, they want to share information to be see as information portals themselves.
We know that the New York Times is highly quoted. We can see right here that the New York Times is ranked 2nd behind YouTube as the site bloggers link to most, but even in this example, you’ll see that it says “New York Times” and not “NewYorkTimes.com” and this is from a reputable source, TechCrunch.
Up until this point ad campaigns have tried to differentiate the NYTimes.com by talking about what the NYTimes.com IS – we thought it would be really interesting – and EFFECTIVE – if we took a twist on this and focused on what the NYTimes.com is NOT. J. and Aidan are going to go ahead and show you what we mean by that…..
