presentation

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Monika Markgraf Lee

Travel Business

TOP10Z00.com

Customer Segments

First Timers Expatriates Young Travellers

When you don’t know what to do!

Initial Assumptions

• People search multiple travel resources for one destination

• Travel website ranking systems are inefficient in providing
quick results

• People want personal preference travel recommendations

• Travel websites do not consider time and immediacy

Provide users with Top 10 Listings to enable our users to
make INSTANT decisions

Research

100% Used multiples travel sources for travel recommendations

93% Due to the need of validation

Feel that combined recommendations from different travel
87% websites in one place would validate their needs

100 interviewees aged between 18-38

Validated Assumptions

People search multiple travel sources for
one destination due to validation

People do not solely trust expert or user
reviewed travel recommendations

People want to see combined recommendations
from different travel websites in one place

Problem

There is no single travel resource that provides
VALIDATED information for destinations

Solution Hypothesis

Provide a combination of top 10 travel
recommendations from multiple travel sources

Research

Things Hotel Customers In Chicago Ask Concierge

1. Restaurants
2. Taxi
3. Things to do
4. Nightlife
5. Shopping

Solution Testing

We showed 15 travellers between 18-38
-top 10 pizza restaurants in Chicago
-top 10 things to do in Chicago

On average they voted 8.5 out of 10
of how resourceful
these listings are to them

Minimum Viable Product

Benefits

• Find top things to do in any city
• Compare places
• Simple listings
• Combined travel recommendations
• All your travel resources in one place

TOP10Z00.com

What we learned
THEN NOW

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1. TOP10Z00.com

2. Customer Segments First Timers Expatriates Young Travellers

3. When you don’t know what to do!

4. Initial Assumptions • People search multiple travel resources for one destination • Travel website ranking systems are inefficient in providing quick results • People want personal preference travel recommendations • Travel websites do not consider time and immediacy Provide users with Top 10 Listings to enable our users to make INSTANT decisions

5. Research 100% Used multiples travel sources for travel recommendations 93% Due to the need of validation Feel that combined recommendations from different travel 87% websites in one place would validate their needs 100 interviewees aged between 18-38

6. Validated Assumptions People search multiple travel sources for one destination due to validation People do not solely trust expert or user reviewed travel recommendations People want to see combined recommendations from different travel websites in one place

7. Problem There is no single travel resource that provides VALIDATED information for destinations

8. Solution Hypothesis Provide a combination of top 10 travel recommendations from multiple travel sources

9. Research Things Hotel Customers In Chicago Ask Concierge 1. Restaurants 2. Taxi 3. Things to do 4. Nightlife 5. Shopping

10. Solution Testing We showed 15 travellers between 18-38 -top 10 pizza restaurants in Chicago -top 10 things to do in Chicago On average they voted 8.5 out of 10 of how resourceful these listings are to them

11. Minimum Viable Product

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13. What we learned THEN NOW