HOW JOURNALISTS COULD USE SOUNDCLOUD         Michael Lananna
WHAT IS SOUNDCLOUD? A “social sound  platform.” Used most often with  music. Some professionals:  John Legend,  Beyoncé...
MORE THAN MUSIC?   Podcasts and radio    shows have some    presence:     CNN     The New Yorker     ESPN MediaZone D...
HOW BIG IS THE AUDIENCE? More than 10 million registered users. Reaches more than 180 million people or 8 percent  of th...
WHY SHOULD JOURNALISTS USE IT?   Easy to share on other    platforms: Facebook,    Twitter, Tumblr and    Pinterest.   E...
TIMED COMMENTING
WHAT IS TIMED COMMENTING? The ability to comment on audio at specific  moments. Unique to SoundCloud. Other services lik...
WHO’S DOING IT? AND HOW? The New Yorker, CNN,  NPR, ESPN  MediaZone, CBS News  Radio, Lifehacker. Mainly radio shows,  m...
HOW SHOULD YOU USE SOUNDCLOUD FORPODCASTING?
USE SOUNDCLOUD AS MAIN SOURCE OFAUDIO POSTING. Don’t just repost! Why?     Can embed in multiple places at once     Ca...
ENCOURAGE ENGAGEMENT Pose questions to listeners throughout the podcast.  Call listeners to action. Look to incorporate ...
WHY SHOULD YOU DO IT?Pros                             Cons   Get ahead of the curve.       Listeners must have   Timed ...
CONCLUSION   Follow me and comment on SoundCloud.       soundcloud.com/michael-lananna
How Journalists Could Use SoundCloud
How Journalists Could Use SoundCloud
How Journalists Could Use SoundCloud
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How Journalists Could Use SoundCloud

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Advice on how and why journalists should use SoundCloud, especially with podcasting.

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How Journalists Could Use SoundCloud

  1. 1. HOW JOURNALISTS COULD USE SOUNDCLOUD Michael Lananna
  2. 2. WHAT IS SOUNDCLOUD? A “social sound platform.” Used most often with music. Some professionals: John Legend, Beyoncé, Foo Fighters. Many up-and-coming artists and amateurs. Anyone can upload.
  3. 3. MORE THAN MUSIC? Podcasts and radio shows have some presence:  CNN  The New Yorker  ESPN MediaZone Dedicated podcasting currently in beta stage. Allows for RSS feeds and iTunes integration. Still can record/upload podcasts without beta
  4. 4. HOW BIG IS THE AUDIENCE? More than 10 million registered users. Reaches more than 180 million people or 8 percent of the Internet population every month. The SoundCloud player can be found embedded on websites, blogs and social networks. Application for iPhone and Android. CNN has more than 90,000 followers. The New Yorker has more than 50,000.
  5. 5. WHY SHOULD JOURNALISTS USE IT? Easy to share on other platforms: Facebook, Twitter, Tumblr and Pinterest. Easily embedded on websites and blogs. Works with most audio files: AIFF, WAVE, FLAC, OGG, MP3 and AAC. Easy to record. But the biggest reason is…
  6. 6. TIMED COMMENTING
  7. 7. WHAT IS TIMED COMMENTING? The ability to comment on audio at specific moments. Unique to SoundCloud. Other services like TinDeck and Bandcamp don’t have same level of sophistication. Perfect for podcasts. Listener comments can be addressed in future podcasts. Comments can also supplement audio with links.
  8. 8. WHO’S DOING IT? AND HOW? The New Yorker, CNN, NPR, ESPN MediaZone, CBS News Radio, Lifehacker. Mainly radio shows, most based on politics, music, comedy and sports. Mostly reposting — SoundCloud not used as original source.
  9. 9. HOW SHOULD YOU USE SOUNDCLOUD FORPODCASTING?
  10. 10. USE SOUNDCLOUD AS MAIN SOURCE OFAUDIO POSTING. Don’t just repost! Why?  Can embed in multiple places at once  Can easily share to other social networking sites  Open up more opportunities for listeners to comment OR to see your comments  With a premium account, you can get analytics. Insights into who is listening, where they’re listening from and how they’re engaging.
  11. 11. ENCOURAGE ENGAGEMENT Pose questions to listeners throughout the podcast. Call listeners to action. Look to incorporate listener comments in future podcasts. Post your own comments. Use links to direct listeners to relevant content. Promote your work on other social media platforms.
  12. 12. WHY SHOULD YOU DO IT?Pros Cons Get ahead of the curve.  Listeners must have Timed comments and SoundCloud ability to share on social networks could boost membership to engagement. comment. Perfect for podcasts.  Might involve switching Comments can be put to use. from current audio Especially useful for player. journalists covering politics and sports, which typically produce animated discussion.
  13. 13. CONCLUSION Follow me and comment on SoundCloud.  soundcloud.com/michael-lananna

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