Pay Per Call (PPC) B2B advertisement to improve Leads Generation and build SMB Sales Pipeline. This is a service concept overview with call to test trail

1. Pay Per Call (PPC) B2B advertisement to
improve Leads Generation and
build SMB Sales Pipeline
Michael Kozloff
Partner, The Untitled Venture Company

2. What is Zingaya?
Online calls from your web site, mobile
app, social network page and marketing
campaigns
No phone or software download & install
for the customers
Flash / WebRTC widget/banner 5 minutes setup to go live
More than 300 enterprise customers
The Untitled is an investor in Zingaya 2

3. Situation
Landing page
Lead generation campaign banners
Click
No connection with
CRM Sales Pipeline
Sales funnel 3

4. What’s wrong with traditional pay per click or
impression based banner advertising
Landing pages
are hard and Works bad for
Works good for
costly for the B2B products
commodity
integration with and solutions
goods and direct
the leads leads generation
e-commerce
management and building the
merchants
tools and sales B2B pipeline
funnel
4

5. Place Zingaya’s online call button
Solution directly on the banner:
Call Us
Toll free online
5

6. Pay Per Call Banners*
Call Us
toll free online
button
Works during Call
+
Center working hours
During Call Center off
hours works as usual
6
*) The banner(s) used in the example shown on this page is for illustration purpose only

7. How to build pipeline with low LAC*
Situation Solution Results
• Telesales have low • Pay per call online • Measurable lift in
capacity and no advertising leads ##, and higher
sources to run • Campaign banners conversion rates than
outbound campaigns with integrated traditional inbound
but can process online call button 800#
inbound calls from Zingaya • Shorter time to
• Looking for the low • Campaign owner onboard new
customer acquisition pays ONLY for the customers, at higher
cost solution calls made thru the success rates
• Inbound leads must banners not for • Greater insight
be captured into the impressions around the success of
sales funnel (CRM) individual campaigns,
customer
segmentation and
behaviors
*) Lead Acquisition Cost
7

8. How it works for the lead generation campaigns?
Customer clicks on Zingaya
Lead generation campaign banners
Pay Per Call button within the banner
+ Call is
transferring
directly to
your call
center
CRM
Telesales capture calls with
… and build Sales pipeline CRM…
8
The banner(s) used in the example shown on this page is for illustration purpose only

9. Benefits
No setup and operational costs for you including
both Zingaya’s solution and media placement
You pay only for the received calls which last longer
than 30 sec.
Campaign’s media customization and integrated
Google and Zingaya analytics at no additional cost
9

10. Media placement
Zingaya adds
PPC button to
We agree on your banners Zingaya pays
the targeted and agrees on for the media
online media placement, placement
working hours
etc.
10

11. Calls transferring
No transferring costs Leads capture SIP integration
• Zingaya transfers all calls • Calls must be captured • SIP integration adds
from the banners at your with CRM otherwise we value as we can transfer
landlines during the will not be able to additional information
working hours at no provide data on about the caller.
costs. You pay only for campaign metrics and • Requires 3rd party for the
the received calls longer no answering may integration planning and
than 30 sec. destroy customers’ implementation
• During none working loyalty
hours we show
traditional pay per click
banners
11

12. Results
Leads capturing directly into the pipeline. Shorter
Pipeline time to onboard new customers, at higher success
rates
No risk, high ROI lead generation solution as you
ROI pay only for the real conversations with potential
customers
Base for Greater insight around the success of individual
campaigns, customer segmentation and behaviors,
improvements and the ability to optimize that success
12

13. Key success factors
Targeting the right
audience
Content and mechanics
Enticing ad titles and
optimization based on
descriptions
campaign analytics
Transferring and
Leads capturing with
answering the calls by
CRM
the right person
13

14. Features
A solid self-service solution with broad features set:
Two call
Integration
banners Zingaya’s Voice
Day/Hour Call Country Call After call with
custom- Voicemail enhanced spam
Control recording control encryption polls Google
izable analytics control
Analytics
design
14

15. Call to action
Let’s start with a Online media 1 landline for
2 banners
trial project to targeting calls
(content TBD)
try a concept: media TBD transferring
15

16. Zingaya
Moscow, Russia
+7 (495) 789 3798
info@zingaya.com
S A T O R
A R E P O
T E N E T
O P E R A
R O T A S
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© 2012, The Untitled Venture Company. All Rights Reserved. All trademarks and trade names mentioned in this presentation are the property of their respective owners.