Sensors in Digital Health: What 
do consumers want & need? 
Maneesh Juneja 
Oct 10th 2014
Methodology 
• Online survey created 
– 3 geodemographic questions 
– 7 sensor questions 
• Link to survey shared via Twitter, LinkedIn, 
Facebook 
• Survey period: Sep 29th 2014 – Oct 10th 2014 
• 1,390 people opened the survey 
• 94 people completed the survey 
• 6.8% response rate
Survey responses by country 
1% 
1% 
2% 
2% 
1% 
1% 
1% 
11% 
6% 
1% 
4% 
2% 
3% 
1% 
20% 
38% 
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 
USA 
UK 
Switzerland 
Sweden 
Spain 
Singapore 
Netherlands 
Italy 
India 
Germany 
France 
China 
Canada 
Belgium 
Australia 
Afghanistan 
Number of responses = 94 between Sep 29th-Oct 10th 2014
Survey responses by gender 
60% 
40% 
100% 
80% 
60% 
40% 
20% 
0% 
Male Female 
Number of responses = 94 between Sep 29th-Oct 10th 2014
Survey responses by agegroup 
1% 1% 
19% 
38% 
35% 
100% 
80% 
60% 
40% 
20% 
Number of responses = 94 between Sep 29th-Oct 10th 2014 
4% 
0% 
0% 
18 or 
under 
18-24 25-34 35-44 45-55 56-64 65 or 
older
Would you like ability to track changes in your 
health when at home or work? 
93% 
7% 
100% 
80% 
60% 
40% 
20% 
0% 
YES NO 
Number of responses = 94 between Sep 29th-Oct 10th 2014
Would you wear a smartwatch if it could 
improve your health? 
81% 
19% 
100% 
80% 
60% 
40% 
20% 
0% 
YES NO 
Number of responses = 94 between Sep 29th-Oct 10th 2014
Would you consider a sensor implanted under 
your skin if it could improve your health? 
49% 51% 
100% 
80% 
60% 
40% 
20% 
0% 
YES NO 
Number of responses = 94 between Sep 29th-Oct 10th 2014
Would you consider swallowing a sensor if 
could improve your health? 
59% 
41% 
100% 
80% 
60% 
40% 
20% 
0% 
YES NO 
Number of responses = 94 between Sep 29th-Oct 10th 2014
Want a smartphone to diagnose illness without 
having to visit a doctor? 
74% 
26% 
100% 
80% 
60% 
40% 
20% 
0% 
YES NO 
Number of responses = 94 between Sep 29th-Oct 10th 2014
Would you share data from your body if it could 
Improve healthcare overall? 
81% 
19% 
100% 
80% 
60% 
40% 
20% 
0% 
YES NO 
Number of responses = 94 between Sep 29th-Oct 10th 2014
Would you share data from your body if 
you got paid to share the data? 
57% 
43% 
100% 
80% 
60% 
40% 
20% 
0% 
YES NO 
Number of responses = 94 between Sep 29th-Oct 10th 2014

Sensors in Digital Health: What do consumers want & need?

  • 1.
    Sensors in DigitalHealth: What do consumers want & need? Maneesh Juneja Oct 10th 2014
  • 2.
    Methodology • Onlinesurvey created – 3 geodemographic questions – 7 sensor questions • Link to survey shared via Twitter, LinkedIn, Facebook • Survey period: Sep 29th 2014 – Oct 10th 2014 • 1,390 people opened the survey • 94 people completed the survey • 6.8% response rate
  • 3.
    Survey responses bycountry 1% 1% 2% 2% 1% 1% 1% 11% 6% 1% 4% 2% 3% 1% 20% 38% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% USA UK Switzerland Sweden Spain Singapore Netherlands Italy India Germany France China Canada Belgium Australia Afghanistan Number of responses = 94 between Sep 29th-Oct 10th 2014
  • 4.
    Survey responses bygender 60% 40% 100% 80% 60% 40% 20% 0% Male Female Number of responses = 94 between Sep 29th-Oct 10th 2014
  • 5.
    Survey responses byagegroup 1% 1% 19% 38% 35% 100% 80% 60% 40% 20% Number of responses = 94 between Sep 29th-Oct 10th 2014 4% 0% 0% 18 or under 18-24 25-34 35-44 45-55 56-64 65 or older
  • 6.
    Would you likeability to track changes in your health when at home or work? 93% 7% 100% 80% 60% 40% 20% 0% YES NO Number of responses = 94 between Sep 29th-Oct 10th 2014
  • 7.
    Would you weara smartwatch if it could improve your health? 81% 19% 100% 80% 60% 40% 20% 0% YES NO Number of responses = 94 between Sep 29th-Oct 10th 2014
  • 8.
    Would you considera sensor implanted under your skin if it could improve your health? 49% 51% 100% 80% 60% 40% 20% 0% YES NO Number of responses = 94 between Sep 29th-Oct 10th 2014
  • 9.
    Would you considerswallowing a sensor if could improve your health? 59% 41% 100% 80% 60% 40% 20% 0% YES NO Number of responses = 94 between Sep 29th-Oct 10th 2014
  • 10.
    Want a smartphoneto diagnose illness without having to visit a doctor? 74% 26% 100% 80% 60% 40% 20% 0% YES NO Number of responses = 94 between Sep 29th-Oct 10th 2014
  • 11.
    Would you sharedata from your body if it could Improve healthcare overall? 81% 19% 100% 80% 60% 40% 20% 0% YES NO Number of responses = 94 between Sep 29th-Oct 10th 2014
  • 12.
    Would you sharedata from your body if you got paid to share the data? 57% 43% 100% 80% 60% 40% 20% 0% YES NO Number of responses = 94 between Sep 29th-Oct 10th 2014