1. The Pipe of Hamelin NEED TO IMPROVE
THE CUSTOMER
(without a Piper) SERVICE BY:
• Creating a mirror
structure or video
circuit that allow the
people inside the
shop notice when
there are customers
Music catching up waiting outside.
attention from
people in the • Providing a way for
street: consumers so they
3 different groups can call for
of pedestrians assistance
stood in front of
the counter for an
average of 4
minutes, and
nobody came out.
The lack of interest
and welcoming
attitude caused a
lost of businness
that could be
avoided.

2. Beauty is on the outside
A Shop with very large
windows on both sides:
Very appealing and eye-
catching from outside, it
shows the best
products and in a very
original way.
However, the door is
quite small and the
space inside to move
around is very limited.
To “admire” this shop it
is better to stay outside, NEED TO INCREASE PEOPLE COMING IN THE SHOP:
which reduces the • Reducing the products inside, in order to create a
actual possibilities of wider space where people can move around
purhcasing. • Inviting to go in with specific purposes: i.e. “We
teach you how to create your own towel cake”
workshop