A set of initial questions to help you and your team focus on the pitch and the real value the vision is creating.

1. Ⓒ minivation 2015
An additional
free resource
to accompany
Crowdfunding Intelligence.
www.minivation.co
StarterPitch

2. Ⓒ minivation 2015
• Answer what you can
• Don’t leave any blank (use XX)
• Questions? @minivation

3. Ⓒ minivation 2015
1) What is the big vision?
Creatively and quickly state the vision that your
campaign seeks to create.

4. Ⓒ minivation 2015
2) What is unique about this?
Explain what makes your vision unique. Briefly
describe what value you offer.
Avoid excruciating detail - keep it cracking, concise
and coherent.

5. Ⓒ minivation 2015
3) Who is your market?
Briefly discuss who the value creation is for - who
benefits?
What tribes do you benefit?
How large a sector are you going to be playing in?

6. Ⓒ minivation 2015
4) What is your business model?
How do you expect to be sustainable?

7. Ⓒ minivation 2015
5) Why now?
Why is the time right for you to launch now?

8. Ⓒ minivation 2015
6) What is your current status?
Brag a little about the milestones the project has
reached (customers, partners, funding etc.).

9. Ⓒ minivation 2015
7) Who is behind the project?
Talk about you and your team’s background.
Include information about any advisory boards or
mentors the project can access.
What achievements have they obtained?

10. Ⓒ minivation 2015
8) Who is your competition?
Don’t have any? Think again!
Briefly discuss who they are and what they have
accomplished.

11. Ⓒ minivation 2015
9) What is your competitive
advantage?
Simply being in an industry with proven successful
competitors is not enough. You need to effectively
communicate how your campaign is different and
why you have an advantage over the competition
(i.e. a better distribution channel, key partners,
some IP).

12. Ⓒ minivation 2015
10) What are you looking for?
End the pitch by telling the audience about how
much money you are raising and how someone
can learn more about your opportunity.

13. Ⓒ minivation 2015
11) Does your campaign pitch
include…
11.i) A ‘hook’: Open the campaign by grabbing
the crowd’s attention. A statement or a question
that piques their interest - you want to create a
need for them to know more in the opening.
11.ii) Passion: Crowds expect energy and
dedication from applicants. How will you
communicate this?

14. Ⓒ minivation 2015
ISBN: 978 1907 794 988
Available now.
www.minivation.co

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