1. The Best Watch In TownMade By: Minahil Tayab
Areesha Haider
Amal Ahmad
Mahnoor Bilal
Ayesha Maqsood

2. Ma Montre, the ultimate watch is here! No more need to worry
about your loved ones getting lost or not being able to contact you in
their time of need! Equipped with state-of-the-art technology this
watch is specially designed to accommodate your kith and kin as well
as you. Keeping in mind the security position of our country, this
watch is all you need!
This one of a kind watch, is made functionally for children, mentally
challenged, blind, old, and people who just wanna avoid complications.
Right now the world is estimated to contain 7.4 billion people, of
whom 1 billion are mentally challenged, 1.9 billion are under the age of
15, 30 million are blind and 13% people of the world’s population are
above 70. In total about 3.901 billion people in the world have use for
this watch, which is more than half of the world’s population!

3. Ma Montre contains two hard buttons with numbers of your choice
on speed dial. This way people and children can contact you in
emergency quickly, especially those who are blind won’t have to
depend on others to call.
Along with GSM, Ma Montre contains a high class GPS that can
track down your child and mentally challenged people in case that
they get lost. This watch is not only highly recommended, it is also a
society benefiting economical product as 10% of the profit made will
be donated to charity.
Along with personalization, this watch is your new identity as you
can get straps and dial of your favorite color, along with your full
name and birth year under the dial.

4. We aim to provide a safe and protective
environment for the younger generation, and a
sense of satisfaction and security for the
mentally challenged and disabled. We tend to
make a contribution to the world and serve our
earnings as a service to the community as we
believe that it is every man’s duty to serve the
less fortunate.

5. PRODUCT
Watch equipped with state-of-the-art technology
Specially designed with customized colors,
customers name and date of birth.
Speed dial
High class GPS
GSM
Solar Panel
Silicon Strap
Speakers
Mike

6. Price
Penetration pricing:
1.Silicone strap (Rs. 153)
2.GPS (Rs. 835)
3.Solar panel (Rs. 475)
4.Buttons (Rs. 300)
5.Mike (Rs. 200)
Estimated cost (materials + other costs): Rs. 3,000
Affordable by most
Placement
Website (http://mywatch.simdif.com/?
1455302458667)
E-Commerce

7. Promotion
 Advertising (For promotion and for
recruitment of skilled workforce):
1. Social media
(https://www.facebook.com/Ma-Montre-
804599909644041/?ref=hl)
2. Posters
3. Brochures
 Sales promotion (E.g. Rebate and discounts)
 Public relations

8. Strengths
Accommodates and caters the needs of children and mentally challenged
Saves energy with solar panels
Economical price
10% of profit earned donated to charity
Weaknesses
Limited target market
People in places such as Barrow, Alaska cannot use it as it is charged by
solar panels and such places do not receive sunlight in November and
December
Raw material can get expensive due to rising heavy import duties

9. Opportunities
Distribution Network Expansion
Create a new production line by selling penetration
priced fitness watches
Threats
Aggressive Competition
Rising cost of factors of production
Imitation
Manufacturing factory can be hit by natural disasters

10. INVESTMENT BY AUTHORITIES
Sabic: Relation with Sabic’s global director.
NAMI: (National Alliance on Mental Illness): May want
to expand their business or invest in a production line
that accommodates mentally challenged people.
Government: Might provide subsidies seeing as the
product has a good use
Nokia: Might be interested in conglomerate integration

11. Particulars
 Total Revenue
 Cost of Sales
 Gross Profit
 Operating Expenses
 Operating Income
 Income Tax
 Net Income
Amount (Rs.)
 4,000,000
 1,000,000
 3,000,000
 1,000,000
 2,000,000
 4,00,000
 1,600,000