2.  Recalls ofToyota vehicles for incorrect floor
mates under drivers seat.
 Sticky gas paddles
 For recalls products had fallen off in recent
years
 Competitors are providing much more better
cars.

3.  No doubt that recalls made consumer think
much dipper
 Negative media coverage and improved
quality of competitors have contributed to a
further worst position ofToyotas quality
reputation.
 These raises questions about how Toyota
will capture its lost market ..?

4.  Outgrowth of managements ambitions for
rapid growth.
 Second one is the result of the increasing
complexity of the companies products.

5.  Toyota personnel were increasingly thin as
the companies growth accelerated
 In response to the growth……..
 They delegate more time In design work to
outside engineer
 Take on new suppliers because the internal
engineering recourses and existing suppliers
base could not keep up with the demands