Who are you singing to?
Who is your audience?
What drives them?
What do they want to know?
@GoodsenseMkt g @sust busi ness / #Pr oj ect NZ
What’s the song about?
Goals for the singing?
What’s the content?
What’s your context - where are
you on the journey?
@GoodsenseMkt g @sust busi ness / #Pr oj ect NZ
Compose your power words!
3 – 7 word phrase or sentence
To attract and engage your target audience
with your content
Share to find a winner for your table!
Mister GC freedigitalphotos.net
@GoodsenseMkt g @sust busi ness / #Pr oj ect NZ
@GoodsenseMkt g @sust busi ness / #Pr oj ect NZ
Email kath@goodsense.co.nz
@GoodsenseMktg
SustMarketing.com

The excercises from Kath Dewar's Masterclass at Project NZ at SBN Conference in Auckland 3rd September 2015

  • 1.
    Who are yousinging to? Who is your audience? What drives them? What do they want to know? @GoodsenseMkt g @sust busi ness / #Pr oj ect NZ
  • 2.
    What’s the songabout? Goals for the singing? What’s the content? What’s your context - where are you on the journey? @GoodsenseMkt g @sust busi ness / #Pr oj ect NZ
  • 3.
    Compose your powerwords! 3 – 7 word phrase or sentence To attract and engage your target audience with your content Share to find a winner for your table! Mister GC freedigitalphotos.net @GoodsenseMkt g @sust busi ness / #Pr oj ect NZ
  • 4.
    @GoodsenseMkt g @sustbusi ness / #Pr oj ect NZ Email kath@goodsense.co.nz @GoodsenseMktg SustMarketing.com