The excercises from Kath Dewar's Masterclass at Project NZ at SBN Conference in Auckland 3rd September 2015
1.
Who are yousinging to?
Who is your audience?
What drives them?
What do they want to know?
@GoodsenseMkt g @sust busi ness / #Pr oj ect NZ
2.
What’s the songabout?
Goals for the singing?
What’s the content?
What’s your context - where are
you on the journey?
@GoodsenseMkt g @sust busi ness / #Pr oj ect NZ
3.
Compose your powerwords!
3 – 7 word phrase or sentence
To attract and engage your target audience
with your content
Share to find a winner for your table!
Mister GC freedigitalphotos.net
@GoodsenseMkt g @sust busi ness / #Pr oj ect NZ