Kms california brand new
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KMS California Italia: SIAMO OSSESSIONATI DALLA LIBERTA’ DELLO STILE PRENDIAMO ISPIRAZIONE DALLE VITE, DALLE PERSONE E DAL TUO STILE. SIAMO ESPERTI DELLO STILE (non solo dello styling!) CI RIVOLGIAMO AGLI STILISTI PROFESSIONNALI ED AI LORO CLIENTI IL NOSTRO MESSAGGIO: “AND WHO ARE YOU”? – “raccontaci chi sei”
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Kms california brand new
- 2. IT‟S NOT ABOUT OUR STYLE, IT‟S ABOUT YOUR STYLE. “NON E‟ IMPORTANTE IL NOSTRO STILE, E‟ IMPORTANTE IL TUO STILE”
- 3. SHARING OUR MESSAGE Look esotico-intellettuale con la dolcezza artistica di un angelo
- 6. Chi siamo… SIAMO OSSESSIONATI DALLA LIBERTA‟ DELLO STILE PRENDIAMO ISPIRAZIONE DALLE VITE, DALLE PERSONE E DAL TUO STILE. SIAMO ESPERTI DELLO STILE (non solo dello styling!) CI RIVOLGIAMO AGLI STILISTI PROFESSIONNALI ED AI LORO CLIENTI IL NOSTRO MESSAGGIO: “AND WHO ARE YOU”? – “raccontaci chi sei”
- 7. Noi ci dedichiamo a te, tu ti dedichi ai tuoi clienti. • Donec congue lacinia dui, a IL NOSTRO porttitor lectus • Quisque eget odio ac lectus vestibulum faucibus eget in metus UNICO • Nulla facilisi. Duis aliquet egestas purus in blandit. FOCUS E„ IL CLIENTE
- 9. CHE COSA CI ISPIRA PACKAGE DESIGN
- 10. COLOR TRENDS
- 11. COLOR TRENDS Source: WGSN Contrasti Inusuali
- 12. GRAPHIC TRENDS
- 13. COLOR TRENDS
- 14. JIL SANDER
- 15. PRADA
- 19. VERSACE
- 22. BIANCO E NERO E‟ IL APPROACH PASSATO. IL FUTURO: IL COLORE RAPPRESENTA IL BRAND
- 23. UNO SGUARDO AL SALONE…
- 25. LA NOSTRA ESPERIENZA PER LO STILE IN OGNI ASPETTO EDUCATION PRODOTTI TECNOLOGIA ESPERIENZA NELLO STILE
- 28. DALL‟ INIZIO ALLA FINE UN NUOVO LOOK COMINCIA AL LAVATESTA… E FINISCE SOLTANTO DOPO L‘APPLICAZIONE DELL‘ULTIMO PRODOTTO STYLING
- 29. 9 LINEE DI PRODOTTO PER LO STYLING… PER UNA RAPIDA SOLUZIONE…
- 30. La tecnologia di KMS LA TECNOLOGIA SI FONDE CON LA NATURA TECHNOLOGY = I PIU’ AGGIORNATI INGREDIENTI NATURE = INGREDIENTI NATURALI O CHE SI ISPIRANO ALLA NATURA
- 31. Una tecnologia brevettata è alla base di tutti i prodotti KMS FOUNDATION TECHNOLOGY
- 32. SEGUI LE NOSTRE ATTIVITA‟ www.facebook.com/KMSCaliforniaIT
Editor's Notes
- To personalize the presentation, insert the salon identity
- This slide is where the presenter takes the time to explain how the KMS brand thinks about our relationship with the salon – IT’S ALL ABOUT THEM, and ….How they…RUN THEIR BUSINESSCONSULT THEIR CLIENTSRETAIL PRODUCTSTRAIN THEIR TEAMSDEVELOP THEMSELVESWe are not about asking a salon to adopt our brand or ‘act like us”, we’re all about listening and supporting them to build their salon brand, the way they feel it should be developed. Sure we’ll be there to support them, but on their terms.We take their dreams into account and utilize our resources, programs and professional skills to support them.
- We are obsessed with the freedom of style (not dedicated. OBSESSED) and the people who…“Real lives. Real people. Your style” is what we are inspired by and what we believe in.
- At KMS, one could say we’re all about “BUTTS ON SEATS”, meaning…Happy returning clients are our utmost priority. We work best with salons that understand that education needs to nurture ‘client retention’ and business growth.We don’t believe there has to be starving artists, but we believe in artistry and creativity ‘on purpose’ that actually reaches clients in a positive way - stylist need to design their own future, successfully.
- WE ARE CLIENT FOCUSED – 2XIn everything we do from product development to education artistic and business programs – the outcome MUST have both the stylist and their clients in mind
- This slide allows for you to present one of the most important aspects of our products story:START. STYLE. FINISH.In the drop down slides there are more details if needed.
- We looked into design and color trends prior to working on the new package design. The image speaks volume itself: what we saw is a new intensity of pure yet highly sophisticated shades of colors.
- Intense colors combined in an unexpected way for unseen contrasts.
- Clear fonts and minimal graphics combined with colored backgrounds are key trends for strong aesthetics and design that communicates both contemporary professionalism and creativity.
- The impact of fashion colors on graphic trends, design and packaging is quite significant. The trend Pantone colors drove the final choice of package design colors.
- While the classic interpretation of professional packaging celebrated for decades black and white and while KMS used color so far to do a good job in product differentiation, the future use and meaning of colors for KMS intends to also clearly display a new generation of brand voice: an attitude that is outspoken and unexpected.
- The benefit for the salon is an extremely strong and highly differentiating shelf-impact, ease of selection and easy repurchase.Please exchange these pictures w products on KMS black display and in the environment w competitors to make the point even better.
- The core competence of the brand ‘style expertise’ will drive us in the future in all we do. The future development of technology, products and education will support this expertise.
- This slide allows for you to present one of the most important aspects of our products story:START. STYLE. FINISH.In the drop down slides there are more details if needed.
- What’s behind the term: technology fused w nature.The “Technology” part holds the…, whereas the “Nature” part holds the natural and (!) the nature inspired ingredients (e.g 18 MEA).
- The range continues with 9 full product lines of which 6 are style result-oriented lines and 3 are solution-oriented to address compromised hair texture first. We introduce and industry news: Freeshape, for unlimited style transformations that last up until the next wash.
- What’s behind the term: technology fused w nature.The “Technology” part holds the…, whereas the “Nature” part holds the natural and (!) the nature inspired ingredients (e.g 18 MEA).
- Depending on who you present to: IOPS (only say for existing clients) as the FOUNDATION TECHNOLOGY is in all product lines and every single product. It reconstructs the hair from the inside out which ultimately improves the hair’s manageability and style-ability.
- MORE THAN 200 MILLION UNIQUE VISITORS…IN THIS PAST APRIL ALONE!that’s only counting visits to the website itself! not via mobile app!)