Three metaphors in B2B content marketing and how they can lead you astray. Content Marketing is guided by the language we use to describe our activities. So metaphors can really shape our thinking. Three in particular are widely used and can be misleading.
73. COMEANDGETSOME.
B2BContentMarketing
StrategyChecklist
Great content marketing
starts with a sharp content
marketing strategy. This
Checklist will help you
sharpen yours.
TheB2BMarketing
Manifesto
A tirade against the
reactionary forces of
traditional marketing. A wake
up call. Okay, a bit of a temper
tantrum.
TheB2BContent
MarketingWorkbook
A short primer on the single
most important weapon in the
B2B marketing arsenal:
content marketing. It’s hot!
TheHolyTrinityof
TechnologyMarketing
The three questions you have
to be able to answer (quickly)
if you’re a B2B marketer. It’s
pretty simple, really.