Why Your Business Needs Twitter


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Why Your Business Needs Twitter

  1. 1. “Why Your Business Needs Twitter” Financial Planner Reveals How To Use Twitter To Build: A Following - A Brand and A Profitable BusinessMark Huber, CFP, AuthorHello and Welcome!Well, what’s all the fuss about Twitter?Have you even heard about it?If you’re an entrepreneur or business owner you may not have or if you have justdismissed it as another Internet “fad” or “social media” experiment gone wrong…We’ll I felt much the same way until recently.My name is Mark Huber, and with over 22 years in the financial services industryI felt that Twitter was just for people with to much time on their hands…However, as I explored this social media platform I began to realize that it wasmuch more. Copyright Mark Huber & SuccessOnTheFly Enterprises 2010 All Rights Reserved http://SuccessOnTheFly.com -1-
  2. 2. In this short report I will help you demystify Twitter and help you to learn how touse it in the workplace and to promote your business.So, with that said, where “social media” platforms – specifically, Twitter - is greatis through its BRANDING capability!If you can build a strong brand for your product or service than a strong followingis bound to develop for you.The bigger the following the larger opportunity for more sales.At the end of the day – sales is the end result of effective marketing – and Twitterin my opinion is the easiest and most “viral” way to either begin building or tobegin solidifying yourself, your message, your brand, your product or service as amarket leader - and everyone wants to follow a leader – and this is where Twittercomes in!Twitter is by FAR the best and easiest way to do this.This next step will have you on Twitter within the next 3 minutes flat:1. Set up your own Twitter account at: http://Twitter.com Try to use your ownname first off - its usually best… For example you could have “bob smith” so yourTwitter account link would appear as: http://Twitter.com/bobsmithIf that name is taken – Twitter will let you know.When you have set up your account make sure that you have created your“profile” and “settings” properly. And that’s it!Twitter has an excellent “help” section where most FAQs are answered – or youcan just jump in to the deep end of the pool as it were and learn as you go – itsyour call.On a side note, when I first learned about Twitter “my name” Mark Huber wasalready in use. So, rather than branding myself as markhuber1 or somethingsimilar I begun branding myself with my company name “successonthefly”In fact, I invite you to “follow me” on Twitter at:http://Twitter.com/successonthefly2. Now, use “search.twitter.com” to find people who are interested in yourparticular niche, service or business. Try to find those who look interesting toyou and who already have a few followers of their own. I suggest not “following” Copyright Mark Huber & SuccessOnTheFly Enterprises 2010 All Rights Reserved http://SuccessOnTheFly.com -2-
  3. 3. more than 5 per day. (Twitter has some kind of algorithm that when it detectsmore than this number being followed daily they can suspend your account for“suspicious activity”. Not to worry. I have found that for every one you follow –often 2 will follow you back…Then every couple of days use “FriendOrFollow.com” to find out who is followingyou back – get rid of the ones who are not following you and repeat the process…3. Put a link on any page of your blog or website where there is no other “call toaction”. This means that you don’t want it to appear on an optin page or a salespage…anything that would draw your viewers away from your goal – of havingvisitors opt in to get a report or series of emails from you or to read your productor service offering via a sales page.Also, use your “twitter” signature as your “signature” on forums, etc…4. Email your list about your twitter signature. Simply tell them to follow you!Make sure that you give them an immediate benefit by following you. (A freereport or an audio recording – something of highly perceived value!)When you have a few hundred followers, you will be able to run “twitter only”promotions and build your brand even more.The great thing about twitter vs. email is that it has a 100% deliverability rate!In fact, you just may have gotten this report because of the steps which I haveoutlined above…However, with one minor but viral “twitter tweak”…You see, this report is the transcript of an audio recording which I did.That audio recording was made available to you immediately upon “following”me on twitter..But this report was delivered to you in exchange for “twittering” about it to YOURfollowers.Now can you “see” the power of twitter?Now, I must confess that initially I was confused on how to use Twitter to benefitmy own business UNTIL I downloaded TweetDeck (http://TweetDeck.com) TweetDeck is a great desktop application that allows you to review and poststatus updates on Twitter and Facebook simultaneously. Copyright Mark Huber & SuccessOnTheFly Enterprises 2010 All Rights Reserved http://SuccessOnTheFly.com -3-
  4. 4. I now personally feel that TweetDeck is a "must have" application for anyone whowants to make sense of Twitter.Why?Because TweetDeck allows you to sort the people you follow on Twitter intogroups!As a Twitter newbie, visiting your Twitter home page can be initially intimidating.You will see post after post from people who you are following all jumbledtogether – in order received but with no common elements or theme like a “backand forth” email conversation…So, by putting TweetDeck to work you can actually follow those “tweets” thatactually have something interesting to say and you have a powerful tool thatkeeps you at the forefront of what is happening in your industry and on the Web.TweetDeck not only allowing you to limit the number of Tweets (Twitter microposts) that will be shown at any time but also allows you to discard all Tweetsyou have seen with one click.Furthermore, using TweetDeck makes sense of the flow on a Twitter topic…You will see what I mean when you begin using it!Since using TweetDeck, I have had a much better Twitter experience.So how can you use Twitter for business?Twitter is an excellent tool for LINKING and this is the real value for businesses.By using Twitter to point people to content on your website, articles you havewritten either on or off your website, or by linking to a service you want tohighlight - you drive traffic!Google also actually indexes Twitter. So your Twitter page will appear in theorganic search results.Now, if you have a blog or website, dont waste your time using Twitter to point toyour blog posts or web pages.For this you will want to use TwitterFeed (http://Twitterfeed.com)Youll get new Twitter followers by posting your TwitterFeed right onto your blogor web pages.Why is this important? Copyright Mark Huber & SuccessOnTheFly Enterprises 2010 All Rights Reserved http://SuccessOnTheFly.com -4-
  5. 5. Well, people who may not have known your Twitter ID can now simply click thebottom "follow me link" and start following you on Twitter!How cool is that?!.To become successful in using Twitter for your business you must determine:“What would I like to get from this type of social media?” Then begin giving thattype of value away – and you will be immediately rewarded with a growingfollowing!Many times people who you follow will in turn choose to follow you. Thats howyou initially build up your Twitter base.Another cool “Twitter trick” is that you can reply to any of your followers directlyby putting an @ in front of their Twitter ID.For example, if you wanted to send something to my direct attention use@successonthefly at the very front of your Twitter posting and click enter.However, just remember that this post is seen by all followers on my site and onyour Twitter site.Now, if you are wanting a private exchange, go to the direct message link on theTwitter.com site and select a follower by Twitter ID name and send your messagefrom there. This note will be private.If you are using TweetDeck, you can just click on a followers Twitter ID icon andthen select to send a direct message or @reply to them. TweetDeck willautomatically insert the correct syntax for you in the Tweet.Following are some Twitter applications that can really make life and yourworkload less like work and more like fun – all the while keeping you productiveand “on top” of things…Twuffer (http://Twuffer.com) – Twuffer is a Twitter post scheduler. WithTwuffer you can schedule select a posting schedule by day and time of when youwant your Tweets sent out.On a side note: To make maximum use of the 140 characters you are limited towith Twitter make sure to take advantage of TinyURL at:(http://www.TinyUrl.com) to change any long URLs you may have to save space.This way you can write more without wasting space on a long URL. Copyright Mark Huber & SuccessOnTheFly Enterprises 2010 All Rights Reserved http://SuccessOnTheFly.com -5-
  6. 6. TweetBeep (http://tweetbeep.com) This application allows you to manage youronline Twitter reputation.Here are some additional free resources I have used to learn about maximizingTwitter.http://tweetingwithyou.com (A Twitter Video Series)http://www.dominating-twitter.com (This will show you how to use Twitter)http://www.twitter-muscle.com (This will teach you Twitter Etiquette)http://www.tweetlater.com (This will help you manage your Twitter Account.)http://www.tweetelitepro.com/ (Will help create a massive following on Twitter.)How you use Twitter and its various tools and applications is all about YOURpersonal business needs.The very best advice I can give you is begin using Twitter now!And all of the very best to you as you begin creating a following for you - yourbrand and your business and for your online success!Cheers!Mark HuberPS: Want to learn more about Twitter? Check out The Twitter Masters anddiscover more powerful strategies on how to begin using the power of Twitter togrow your brand and your business today!_______________________________________________________"Its Your Life! Plan For It! Then Live Like You Mean It!"_______________________________________________________ Copyright Mark Huber & SuccessOnTheFly Enterprises 2010 All Rights Reserved http://SuccessOnTheFly.com -6-
  7. 7. Follow Us:http://Twitter.com/successontheflyConnect With Us:http://SuccessOnTheFly.com/facebookfanspage.htmlOur Family Of Sites:http://SuccessOnTheFly.comhttp://SuccessOnTheFlyMarketing.comhttp://TalkAndMakeMoney.comhttp://WriteAndMakeMoney.comhttp://VideoAndMakeMoney.comhttp://HowToBlogToMakeMoney.comhttp://TheTeleseminarSuccessFormula.comContact Us:Mark HuberSuccessOnTheFly Enterprises8380 Ash StreetRichmond, British Columbia,V6Y 2S3 CanadaTel: 604-207-9970Fax: 604-207-9971Email: mhuber@SuccessOnTheFly.com Copyright Mark Huber & SuccessOnTheFly Enterprises 2010 All Rights Reserved http://SuccessOnTheFly.com -7-
  8. 8. About the AuthorMark Huber, CFPMark Huber is a proud Canadian living in scenic Richmond, British Columbia,Canada.Mark enjoys sharing cutting edge marketing ideas and practices with those whoalso share a passionate vision for creating true wealth and living their dreamlives.“It’s Your Life! Plan For It! Then Live Like You Mean It!”The purpose of this report is to share the tips, tools and strategies to helpbusiness owners and individuals become financially and personally - Set For Life!My #1 passion is (and always has been) helping people to accomplish theirpersonal and financial goals.With over 22 years of experience in the financial services industry my 9-5 “dayjob” is running my successful financial planning practice. Copyright Mark Huber & SuccessOnTheFly Enterprises 2010 All Rights Reserved http://SuccessOnTheFly.com -8-
  9. 9. Even though I have been “online” since 1999 my really big successes began over 3years ago…and were directly attributable to the “Internet Marketing” industry.My financial practice ramped up incredibly when I began to put into place thetools, ideas and strategies that I was learning – and continue to learn andimplement…Furthermore, I subscribe to the ideal that when we discover something of greatvalue it is our obligation and pleasure to share it with others….To the point that now, my 8pm-2am “night job” is crafting, refining andbroadcasting MY message with my mouth and my mouse…as Alex Mandossianwould say…Alex Mandossion and Mark HuberPicture of Alex Mandossian and Mark Huber at the Canada Internet MarketingSummit, held in Vancouver, Canada in March, 2009.I have gotten into both industries respectively because I’ve long recognized thatmy role is not only to partner with individuals to assist them in creatingprosperity and financial peace of mind for themselves and for their family butalso to work proactively to bring the most innovative planning tools, strategies,ideas, products and people to the attention of my clients on an ongoing basis.One of my long time frustrations as a financial planner was that I felt I was onlyaddressing one part of my clients “formula for success”…While advising on their investments, insurance, estate and financial needs andplans was important and rewarding enough – I often felt limited and “impotent”because of a families lack of financial resources to really make more of ameaningful impact on their life as collectively they planned and saved for theirfutures and personal and financial goals in life…The bottom line was that I had no way to show them how bring more money intotheir lives!Until now that is! Copyright Mark Huber & SuccessOnTheFly Enterprises 2010 All Rights Reserved http://SuccessOnTheFly.com -9-
  10. 10. Now, while I still can’t give individuals or families a salary increase I CAN showhow to get “online” and to make money with the tools and resources and ideasthat they have.This has been a very enriching and rewarding experience!I am now really and truly making a real and meaningful impact in the lives ofmany individuals today!_______________________________________________________MATERIAL CONNECTION DISCLOSURE: You should assume that Mark Huber,the author of this report, has an affiliate relationship and/or another materialconnection to the providers of goods and services mentioned in this message andmay be compensated when you purchase from a provider. You should alwaysperform due diligence before buying goods or services from anyone via theInternet or offline.Even if this report contains useful content, you should still consider it anadvertisement.Copyright 2011 SuccessOnTheFly Enterprises.All rights reserved world wide. All trademarks and service marks are property oftheir respective owners.Neither Mark Huber or SuccessOnTheFly Enterprises assume any liabilitywhatsoever for the use of or inability to use any or all of the informationcontained in his Web Sites, Blogs, emails, reports, ebooks, audios, broadcasts andnewsletters.The information expressed and contained in Mark Hubers Web Sites, Blogs,emails, reports, ebooks, audios, broadcasts and newsletters are solely the opinionof the author based on his personal observations and years of experience andthose of 3rd parties.Use this information at your own risk. Be responsible! Always do your own duediligence._______________________________________________________ The End Copyright Mark Huber & SuccessOnTheFly Enterprises 2010 All Rights Reserved http://SuccessOnTheFly.com - 10 -