Are you inventing a product or building a business? Engineering to Own the Space is a business-building innovation strategy to create sustainable competitive differentiation through technical innovations.

1. ENGINEERINGTOOWNTHESPACESM
-InnovationStrategy-

2. ENGINEERING
TOOWNTHE
SPACE
EngineeringtoOwnthe
Spaceisaforwardlooking
innovationandinvention
strategy.Theobjectiveof
thisstrategyistodevelopa
proprietarypositionin
targetuser/consumer
benefitareas

3. INSTEAD OF INVENTING
JUST A NEW PRODUCT,
INVENT A NEW
PRODUCT SPACE
Thisinventionstrategysupportsforward
lookingandcommerciallyvaluablepatent
strategies,byexpandingthescopeof
innovationaroundspecificinventionsto
gainbroaderpatentprotectionandto
inhibit“fastfollow”bycompetition

4. INSTEADOF
PATENTINGTO
PROTECTAN
INVENTION,PATENT
TOPROTECTTHE
BUSINESSAREA
ENGINEERINGTO
OWNTHESPACE

5. KEY
ANALYSIS
STEPSIN
ENGINEERING
TOOWNTHE
SPACE

6. GAPS ASSESSMENT
Detectvulnerabilitiesin
existingintellectual
property folio,focusingon
linkagesbetweenIPand
expectedbasisof
commercial
competitiveness
CROSS-DOMAIN AUDIT
Identifycontext-shift
possibilitiesforspecific
innovationsandtechnologies
(yoursorothers),developed
foruseinoneindustryor
applicationthatcanbere-
directedtoyourtarget
marketsandapplications
“DESIGN-AROUND”
Developalternative
technicalpathstothe
samefunctionality,all
ofwhichcould
functionallysatisfythe
highvaluemarketneed
you’vetargeted
OWN-THE-SPACE
AUDIT
Identifythelargerpoolof
innovationsand
technologies(patentedor
publicdomain;yoursor
others),allofwhichcould
functionallysatisfythehigh
valuemarketneedyou’ve
targeted

7. “Holes”in
patentsthat
mightallow
competitorsto
innovateoutside
theprotectionof
yourpatents
Existingfunctionally
equivalentinventions
thathavegoneunnoticed
becausetheunderlyingIP
wasdevelopedin/for
completelydifferentend-
useapplications
Noveltechnical
pathstothe
same,orsimilar,
endresultas
youroriginal
innovation
THESE KEY ANALYSIS STEPS
PRODUCE SOME POWERFUL
RESULTS, INCLUDING
REVEALING:

8. THANKYOU
USE OF ENGINEERING TO OWN THE SPACE (ETOS) HAS HELPED
NUMEROUS BUSINESSES BUILD VALUE, FROM TECHNOLOGY START-
UPS TO FORTUNE 100 COMPANIES. INTERESTED IN FINDING OUT HOW
ETOS CAN HELP YOU, TOO?
SM
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WWW.PRAKTEKA.COM/CONTACT-US/

9. ENGINEERINGTOOWNTHESPACE
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ANDFORMOREONWHAT
MATTERSWHENYOU’REWORKING
ATTHETECHNOLOGY/BUSINESS
INTERFACE,SEEOURCONTENTON
TECHNOLOGYASSESSMENT,
TECHNOLOGY
COMMERCIALIZATION,
TECHNOLOGYVALUATION,AND
“SEEINGTHEFUTURE”ONOUR
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