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Engineering-to-Own-the-Space INNOVATION STRATEGY

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Are you inventing a product or building a business? Engineering to Own the Space is a business-building innovation strategy to create sustainable competitive differentiation through technical innovations.

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Engineering-to-Own-the-Space INNOVATION STRATEGY

  1. 1. ENGINEERINGTOOWNTHESPACESM -InnovationStrategy-
  2. 2. ENGINEERING TOOWNTHE SPACE EngineeringtoOwnthe Spaceisaforwardlooking innovationandinvention strategy.Theobjectiveof thisstrategyistodevelopa proprietarypositionin targetuser/consumer benefitareas
  3. 3. INSTEAD OF INVENTING JUST A NEW PRODUCT, INVENT A NEW PRODUCT SPACE Thisinventionstrategysupportsforward lookingandcommerciallyvaluablepatent strategies,byexpandingthescopeof innovationaroundspecificinventionsto gainbroaderpatentprotectionandto inhibit“fastfollow”bycompetition
  4. 4. INSTEADOF PATENTINGTO PROTECTAN INVENTION,PATENT TOPROTECTTHE BUSINESSAREA ENGINEERINGTO OWNTHESPACE
  5. 5. KEY ANALYSIS STEPSIN ENGINEERING TOOWNTHE SPACE
  6. 6. GAPS ASSESSMENT Detectvulnerabilitiesin existingintellectual property folio,focusingon linkagesbetweenIPand expectedbasisof commercial competitiveness CROSS-DOMAIN AUDIT Identifycontext-shift possibilitiesforspecific innovationsandtechnologies (yoursorothers),developed foruseinoneindustryor applicationthatcanbere- directedtoyourtarget marketsandapplications “DESIGN-AROUND” Developalternative technicalpathstothe samefunctionality,all ofwhichcould functionallysatisfythe highvaluemarketneed you’vetargeted OWN-THE-SPACE AUDIT Identifythelargerpoolof innovationsand technologies(patentedor publicdomain;yoursor others),allofwhichcould functionallysatisfythehigh valuemarketneedyou’ve targeted
  7. 7. “Holes”in patentsthat mightallow competitorsto innovateoutside theprotectionof yourpatents Existingfunctionally equivalentinventions thathavegoneunnoticed becausetheunderlyingIP wasdevelopedin/for completelydifferentend- useapplications Noveltechnical pathstothe same,orsimilar, endresultas youroriginal innovation THESE KEY ANALYSIS STEPS PRODUCE SOME POWERFUL RESULTS, INCLUDING REVEALING:
  8. 8. THANKYOU USE OF ENGINEERING TO OWN THE SPACE (ETOS) HAS HELPED NUMEROUS BUSINESSES BUILD VALUE, FROM TECHNOLOGY START- UPS TO FORTUNE 100 COMPANIES.  INTERESTED IN FINDING OUT HOW ETOS CAN HELP YOU, TOO? SM CONTACTUS: WWW.PRAKTEKA.COM/CONTACT-US/
  9. 9. ENGINEERINGTOOWNTHESPACE Follow us on Twitter ENGINEERINGTOOWNTHESPACE,ETOS,ANDCROSS-DOMAINARE SERVICEMARKSOFPRAKTEKALLC. COYRIGHT2018 ALLRIGHTSRESERVED twitter.com/prakteka ANDFORMOREONWHAT MATTERSWHENYOU’REWORKING ATTHETECHNOLOGY/BUSINESS INTERFACE,SEEOURCONTENTON TECHNOLOGYASSESSMENT, TECHNOLOGY COMMERCIALIZATION, TECHNOLOGYVALUATION,AND “SEEINGTHEFUTURE”ONOUR WEBSITE:www.prakteka.com

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