1. Artisan Survey Understanding Opportunities to Succeed Online May 2011 (156 respondents) Copyright © 2011 Meylah Corporation

2. Selling Offline & Online: Preferences Q: If you sell offline, where do you sell? Insights: Most popular avenue is Art & Craft Shows. Q: If you sell online, what tools do you use to sell? Insights: Over 80% artisans use multiple channels to sell their products. Not all of them use all the channels. Copyright © 2011 Meylah Corporation

3. Selling Online: Importance and Obstacles Q: If you only sell offline, how important is it for you to sell online? Insights: Over 75% of the artisans think that having an online presence is important. Q: If you only sell offline, what is stopping you from selling online? Insights: Time and know-how are the two reasons why most artisans not selling online don’t try to get online. Copyright © 2011 Meylah Corporation

4. Selling Online: Tools For Success Q: In your opinion, how important is having an online presence for your long term business success? Insights: It is very clear that everyone agrees that being online is critical to their continued success. Q: What tools and features are most important for your online business? Insights: It is very clear that most artisans understand what tools contribute to their success: Blog, Ecommerce Websites, Marketplace and Social Engagement. Copyright © 2011 Meylah Corporation

5. Selling Online: Challenges Q: What challenges or concerns do you face with selling online? Insights: Artisans have difficulty in marketing and selling. Any tools that can automate many of these functions would help support their success. Copyright © 2011 Meylah Corporation

7. Websites to share their product portfolios

8. Ecommerce websites or Marketplaces to sell their products

10. They have to learn these multiple platforms

11. They have to spend a lot of time to share content across multiple platforms

13. It allows them to connect with their audience at anytime and anyplace

14. It allows them to reach a wider audience much more efficiently

15. It allows them to understand their business in more detailCopyright © 2011 Meylah Corporation

17. Sell your products with a built-in storefront and ecommerce engine

18. Connect and share your products with your community through integrated social media channels

20. Automatic Broadcasting capability allows you to create your content once and it is automatically sent across multiple social media channels, email and RSS

21. Easy to be found through online searches (Maximum SEO integration because each product listing is actually a blog post!)

22. Easy to learn in our rich learning center with online tutorials, eBooks, over 500 blog posts, and a 4-week eCourse to show you step by step how to build your business online.Best of all, IT’S FREE! Visit meylah.com to learn more. Copyright © 2011 Meylah Corporation