How investors will score your pitch

1. THE PITCHING
BOX SCORE

2. THE TAM (TOTAL
ADDRESSABLE MARKET)
HOW BIG IS IT
AND HOW
QUICKLY IS IT
LIKELY TO GROW?

3. THE TEAM
CAN THE TEAM
EXECUTE AND
PIVOT WHEN
THEY INEVITABLY
NEED TO?

4. TIME
 How long will it take to get the product
or service to market? 15 or 20 years for a
drug, device or dignostic or a few months
for a digital health solution?

5. TALE
What is the story? Does it
have emotional appeal and
clearly show the level of
customer pain you intend
to solve?

6. TOTAL RETURN
HOW MUCH
MONEY COULD AN
INVESTOR MAKE
AND HOW LONG
WILL IT TAKE?

7. TROUBLE
 What are the obstacles to getting the
product to patients (regulatory, technical
feasibility,reimburesement,IP, clinical
trials) and what is your plan to mitigate
the risk?

8. TRACTION
 How many customers do you have now
and how do you plan to scale the
enterprise? How do you plan to get, keep
and grow your customer base and fulfill
demand? How will you avoid the
distraction of traction and stay focused?

9. TRANSFORMATION
 How will or has your solution
resulted in transforming behavior
such that it improves quality, lowers
costs, improves equitable access,
increases the health professional
and patient experience or
streamlines business processes and
workflow? Has it moved sick care to
healthcare? Scaleable impact or
tinkering?