Marketing and Research must keep up or risk being “samo is lamo.” Learn from our study with top innovators, leveraging experience from brands like Coca-Cola, New Balance, and Bank of America. Attendees will: •Gain smart tips to turn consumer insights into innovation •Discover insights-mining tools to think differently and lead innovation •Learn from successful innovation and creative thinking put into practice in today's always ON world

1. “Samo is Lamo”
turning insights into innovation
SXSW Interactive Panel Picker Submission Marta Villanueva
July 2015 Ayon Wen-Waldron
!

2. today's reality
With significant mobile penetration, we’re the “always on” social generation.

3. our challenge
how can we continue to innovate in the fast-paced,
ever-changing “realities” of today’s
“always-on” world?

4. innovate or out

5. “Innovation distinguishes a
leader from a follower”

6. !
“My wish would be to expand our thinking beyond
products and processes. It would be to have deliberate
engagement about innovation. Creativity is a team sport.”
!
– Troy Schubert, Engineer Manager
!

7. being deliberately
creative…
requires brands to stay on top of trends… or rather,
set the trends.
as such, marketing and research must do the same
to find the insights that can turn into innovation.

8. our insightful presentation
will share findings from a study conducted among
authors and innovators with experience from top 500
global companies and others: Coca-Cola, New
Balance, Bank of America, IdeaFarm,
Kaleidoscope… to name a few.

9. so you can
• gain smart tips to turn consumer insights into
innovation
• discover insight-mining tools to think differently and
lead innovation
• learn from successful innovation and creative
thinking put into practice in today’s always ON world

10. "To raise new questions,
new possibilities, to regard
old problems from a new
angle, requires creative
imagination."

11. vote for us! pick us!
click on: http://panelpicker.sxsw.com/vote/50510
About NuThinking
Creative thinking impacts the entire insights process. It leads to greater understanding,
generates empathy, and awakens a natural inclination to innovate in order to fulfill the consumer
needs. NuThinking empowers companies to think creatively about insights, strategy, and
innovation. Being deliberately creative leads to better connection - creating and finding the nu.
Ayon Wen-Waldron, Marketing Strategist Consultant @ayonbrasil
Asian but reared in South America, my peers aptly call me “China Latina.” Marketing and
communications rock my world: I have been able to apply my strategic mindset, multi-lingual
skills, and sensibility for various cultures and people throughout my 20+ years of experience in
multiple industries: Consumer packaged good (P&G, Nestle, General Mills), financial (Western
Union, Orlandi Valuta, Vigo), telecom (AT&T/Bell South), pharmaceuticals (P&G, Genentech),
and auto-rental (Enterprise). Recent assignments include Sanofi-Aventis in Brazil, Glazier
Beverage, and Swanson's Foods for the U.S. Hispanic market.
Marta Villanueva, Chief Insights Officer of NuThinking, Inc. @nuthinkinginc
Born in El Salvador, I am a cultural chameleon with a passion for insights. I have been digging deep
into the driving impulse of innovation and strategy through nearly 20 years’ experience in insights
for product and brand innovation. I am uniquely qualified to share tools that help us think
innovatively, with a Master’s Degree in Creative Problem Solving, Creativity, and Change Leadership
from the International Center for Studies in Creativity, the first and oldest creativity degree-granting
institution in the world. I facilitate provocative content as the Co-Chair of the Creativity and
Innovation Special Interest Group for the Qualitative Research Consultants Association.