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5 Técnicas sobre el uso de YouTube para SEO


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5 Técnicas sobre el uso de YouTube para SEO

  1. 1. Techniques on Using YouTube for SEOThis is a guest post by Emma Tomlinson of Smart Traffic.Are you using YouTube for SEO?Face it, you have been sucked into the vortex of video sharing. Fortunately—or unfortunately—most ofthe videos you watch are amazing, hilarious, terrifying, touching, or even disturbing!But whatever it is, you cannot deny the power that YouTube has over you and other Net surfers. If youneed proof, search for “Justin Bieber – Baby ft. Ludacris” and be astounded by the number of views ithas gathered. Hint: over 700 million!Indeed, YouTube has become not just a sensation but a phenomenon, and a persisting one at that.And because its members are highly diversified, it only makes sense that online marketers are usingthis for their SEO goals.But how exactly does that work?Check out some of the best techniques in YouTube that I have scoured for you guys.# 1 Create attractive titles for your videosYes, these make all the difference. After all, when people scroll through results pages, they look at thetitle—and the number of views—before they click and wait for it to buffer.However, including “amazing”, “official”, “extraordinary”, “never-before-seen footage” or anything similarto these terms in your title will not be enough. It may work for some videos but NOT all of them.So to be on the safe side, include in the title what your video is all about. Is it an instructional guide? Afunny quip? A mash-up? A music video? Or a news footage?For example, if you have a tutorial on make-up, you can have a title like: Smokey Eyeshadow Make-upTutorial for Beginners. This is a great composition because it is clear (it tells what the video is about),brief (only 47 characters), and relevant (it contains the keyword MAKE-UP).In a gist, make it eye-catching yet appropriate.# 2 Compose a creative description
  2. 2. As the viewer clicks on the link of your video and waits for it to buffer—which now takes no longer thanfive seconds—they may scroll down and take a look at the description box.But wait, you have nothing in there. Or worse, all you have is a disclaimer. And (surprise, surprise!) theviewer leaves.This scenario is something that you, of course, would want to avoid.To do that, you need to create a brief description of the video you uploaded. It does not have to bethree paragraphs long. It just has to be clever and catchy, like the title.And just like the articles on your website, you can sprinkle some keywords here and there to maximisethe potential of the video going viral. But how exactly do you find the right keywords? Easy, just use theGoogle AdWords tool.Another useful trick: include a link to your website in the description. That will definitely get traffic up andrunning.# 3 Use it like Facebook or TwitterYouTube is not just a video sharing site. It is also a great social media network!Yes, you can add friends, join groups, send or receive messages, subscribe to users or channels, anduse the Bulletin Board to interact with your fellow YouTubers.This is a great way of establishing an online network of friends and affiliates without exerting a lot ofeffort. Plus, you can get a lot of benefits from them, including video promotion and increased visibility.Another trick you should use is to promote your videos through other social media channels. There area lot of options at your disposal like Facebook, Twitter, LinkedIn, and Google+.You should also explore social bookmarking sites like Tumblr and Digg to increase the chances of yourvideo being viewed by a culturally and geographically diverse audience.And, if you have a YouTube channel (if you do not have one, create one), you can promote this as wellto your followers, friends, or circles so you will have more subscribers, and consequently more videowatchers.
  3. 3. # 4 Include keywords in the video itselfNewer—and I’m afraid, stricter—algorithms from Google Panda and Penguin have allowed their botsto identify keywords even in videos.Yes! Words spoken in videos are now recognised as important key terms that should relate to yourniche.And here is the great part: you can stuff as many keywords as you want into the video. This is the key toclimbing to the top of YouTube search results pages.# 5 Embed into your websiteUse the ‘embed code’ and place this on the content of your website. Just make sure that the page, orthe content of the page, is relevant to the video you are including.By doing this, you are significantly increasing the chances of your video having more hits, whichconsequently leads to a higher ranking in SERPs (search engine results pages).Generally, although of course there are exceptions, Google trusts some websites which haveembedded YouTube videos in them, provided that both are relevant to each other of course.Final ThoughtsThere are many other strategies up my sleeve that I can share with you guys but that would take morethan just a single page in this blog. But the above-mentioned techniques are your best bet at garneringtraffic both for your own YouTube channel and your business website.Of course, if you have tips that you would like to share, please feel free to hit the commentssection.This post was written byEmma Tomlinson – who has written 1 posts on Social Marketing Writing.Emma Tomlinson is the Head of Retail at Smart Traffic, a fast-growing private SEOBristol firm that offers professional marketing services.Related posts: 1. 7 Ways to SEO the Content on Your Blog 2. 5 Ways to Promote Your Latest Content 3. How to Successfully Blog on a Small Budget