NI Olympics Tracker Wave 3 - Summary of research and findings

1. wave three

2. excitement expectation impact engagement communicationactivation

3. Source: NI Track and Field (February 2011) not excited 70% very excited 17% not excited 40% very excited 41% excitement & expectation the ‘excited group’ (7+/10) increased in size from 19% to 34% between 2009 and 2010, and is now at 33% general optimism that The Games will be well executed from a logistics / infrastructure perspective, with 58% at least 7+/10 positive that they’ll be well run Scotland London On a scale of 1-10, how excited are you about the 2012 Olympics and Paralympics being held in London? On a scale of 1-10, how well do you think the 2012 Olympics and Paralympics will be run? not excited = 0-4/10 excited = 7-10/10

4. recommendation a third of people are excited now and this figure only looks set to get higher is your partnership for presence only, or to develop brand identity? Go beyond the Games the right message to the right people at the right time Source: NI Track and Field (February 2011)

5. information for more information on the Olympics tracker and the full set of slides from Wave 3, please contact; Martyn U’ren or Alex Wright martyn.u’ren@newsint.co.uk [email_address] previous 2 waves data also available