The six criteria of effective market segmentation are: identity, accessibility, responsiveness, size, measurability, and nature of demand. Identity refers to having a means to identify members of a segment. Accessibility means the ability to reach the segment. Responsiveness is how the segment will react to marketing efforts. Size refers to the potential profitability of the segment. Measurability means being able to measure the segment's activities. Nature of demand relates to the segment's product needs.

1. Question1. A. Explain the six criteria of effective market
B. Discuss the type of target marketing strategies.
Answer A –These six criteria include identity, accessibility, responsiveness,
size, measurability, and nature of demand.
Identity - The marketing manager must have some means of identifying
members of the segment i.e., some basis for classifying an individual as
being or not being a member of the segment. Members of such segments
can be readily identified by common chara