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Welcome to the Sh*tshow!

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Welcome to the Sh*tshow!: CPG marketers are stuck in the weird middle where the massive accountability of digital butts up against the less accountable channels of scaled TV and OOH. But D2C brands and faster competitors are figuring out how to hack the middle, and Andrew will share how they're doing it.

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Welcome to the Sh*tshow!

  1. 1. 1 Welcome to the Shitshow!
  2. 2. 2
  3. 3. 3
  4. 4. 4 My world has been dominated by knuckleheads
  5. 5. 5 1995 Dot Com May ’01 – NASDAQ Crash Sept 11th
  6. 6. 6 2003 Digital Marketing Derivative Markets 2008 Birth of RTB
  7. 7. 7 2019 Media Mix Trade Wars Acceleration of Biddable TV/Radio
  8. 8. 8 Survivors of the past 20 years have all been digital.
  9. 9. 9 Your Dad’s Music Punk Rock Vs.
  10. 10. 10 Vs.
  11. 11. 11 Fundamentally different motivations Traditional Buying Audience buying RFPs, committed buys, locked in Dynamic buying, flexible, scalable The Weird Middle
  12. 12. 12 Everything’s digital. DIGITAL OUT-OF- HOME NATIVE TRUE VIEW SPOTIFY VIDEO RICH MEDIA MOBILEFACEBOOK TWITTER INSTAGRAM SEM TOUCHTUNE S AUDIO CTV/OTT
  13. 13. 13
  14. 14. 14
  15. 15. 15 What does it mean to be a punk brand?
  16. 16. 16 16 Album Release DIGITAL CAMPAIGN Promoting this emerging artist’s album called for a revolutionary way to engage a highly mobile audience. GEO-FENCED BY LATITUDE & LONGITUDE DIGITAL OUT-OF-HOME LAUNCHED DEVICE IDs STORED FOR REMARKETING BREAKTHROUGH MOBILE REMARKETING CAMPAIGN DELIVERED THROUGH DISPLAY, PRE-ROLL & SPOTIFY VIDEO ID This 2-month campaign ran in Manhattan and LA. Means hacking the tech.
  17. 17. 17 Making it do what you need it to do. Location Data Audience Data Lookalike Audience MobileAdvertisingIDs Preroll Video Assisting online conversions
  18. 18. 18 Sticking it to the world by owning your own data. 3RD PARTY DATA Smarter DATA 1ST PARTY DATA A blend of data is used to reach the right audience.
  19. 19. 19 Get ready for true Interactive
  20. 20. 20 DIGITAL OUT-OF- HOME NATIVE VIDEO SPOTIFY VIDEO DISPLAY MOBILEFACEBOOK TWITTER INSTAGRAM SEM TOUCHTUNE S AUDIO TV Web Sites
  21. 21. 21 WANT THAT.
  22. 22. We are our clients’ cicerones — trusted and masterful guides who navigate complex journeys. We understand the world in which brands compete, and we have the experience to lead the way.
  23. 23. 23 Ciceron Values ABOUT US
  24. 24. 24 Creating High Energy Outcomes OUR APPROACH CREATI VE MEDIA DATA HIGH ENERGY LOW ENERGY LOW ENERGY
  25. 25. 25

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