Mark Schow, owner of Mediamax, Inc. www.mediamaxmarketing.com provides the step by step process for setting up a youtube channel and recommendations for tagging, keywording and customizing video content for search engine optimization.

1. Real Estate Video &
The Generation
Mark Schow
Owner - Mediamax, Inc.
www.MediamaxMarketing.com

2. Workshop Agenda
1. Creating & Customizing a personal YouTube channel
2. Video descriptions, tags & annotations
3. Creating “no cost” videos & playlists
4. Screen Capture videos using Jing
5. YouTube Key Wording & tagging for SEO

3. Channel Set Up Checklist
• Go to www.youtube.com
• Click Create Account (upper right corner)
• Connect with Google Account
• Create YouTube username
• Edit Channel
• Appearance
• Info, settings, description & tags
• Featured Tab settings
• Edit Account settings
• Profile Setup
• Sharing settings
• Subscriptions & address book
• Create Video Content
• Flip & webcam videos
• Virtual tours as videos
• Screen capture videos
• Real Estate relevant playlists
• PowerPoint presentations as videos
• Creative commons videos

4. Why Video?
• 50% higher chance of first page rankings
• Video thumbnails in results attract attention
• Video is more engaging & entertaining
Why YouTube?
• Owned by Google
• Ranked 2nd most popular search engine
• YouTube Channels are FREE!!