If you’re stuck for an idea for a new radio script or having a bout of writer’s block call on the business audio experts at Media Group NZ. Get access to experienced producers and superior scripts developed by skillful copywriters. Head to www.mediagroup.co.nz

1. Radio Ads Script Examples
The Ever-Shortening World
The number of lollies in the pack may be the same but have you noticed how the individual
sweets have gone anorexic. The old wrappers are too large for the tiny new temptations. The
same thing is happening on the radio.
The workhorse of radio advertising has long been the 30 second spot. But times have and are
continuing to change. In particular, the time allotted for properly paced commercials is changing.
The sacred 30 seconds is under threat of erosion. As an endangered species, the radio 30 could
soon turn out like the 15 and 20-second verbal blitzkrieg versions we see on free to air TV.
The 5 Sec Hit
On a recent visit to the West Isle, there was a 5 second TV spot on Gold Coast television. Yes, a
5 second stand lone TV spot. Now here comes both the good and bad news. On the good side, I
think it was for an online ad agency so it
showed a certain brave new world
approach.
So the challenge goes out to the
copywriters and producers. To the
engineers and voice over artists. We
need a concerted effort to maintain the
premier position of the thirty-second
spot.
Media Buyers need to be reminded that
compared to shorter ads, 30 second
radio advertising messages are more
cost efficient and effective at building
brand awareness and driving sales.
A 30-second time frame gives the
creative writers and producers time to
develop a theme or storyline with a
beginning, middle and end. Something
interesting that the audience will listen to and act on.
Perhaps your advertising agency or the local radio station writers can provide some 30 Second
Radio Script Examples.
How Long Should It Be?
When paced at about 2 to 3 words per second the average 30 second script will have about 75
words.
As with all media, the amount of time or space needs to be as little as possible but as much as is
needed.
Rather than rush to get all the extra words in or make the engineering speed everything up, why
not divide the story into two and have two award-winning 30 Second Radio Script Examples.
If you’re stuck for an idea for a new radio script or having a bout of writer’s block call on the
business audio experts at Media Group NZ. Get access to experienced producers and superior
scripts developed by skillful copywriters. Head to www.mediagroup.co.nz