U 2 (Bernard Burt Introduction)


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U 2 (Bernard Burt Introduction)

  1. 1. Bernard Burt, Spa Author, Activist Leader Preface As the Founding Director of the International Spa Association, Bernard Burt created a voice for the spa industry, changing the image of elite, expensive fat farms with a new approach to healthy lifestyles. The synergy between spas, tourism, and luxury lifestyle products motivates Burt’s landmark books. The Washington National Spa Alliance; co-chairs, Mary-Elizabeth Gifford, Bernard Burt, and Ada Polla (photographed by Tony Powell at the Four Seasons) “Fodor’s Health & Fitness Vacations” (1987, Random Taking the waters has been a Washington tradition ever since President House), updated as “Fodor’s Healthy Escapes,” became a best George and Martha Washington escaped to a town called Bath in West seller in the ‘90s. The Millennium marked his third book, “100 Virginia, 90-minutes from the Beltway. Now known as Berkeley Springs Best Spas of the World.” For the new decade, Burt’s trilogy State Park, the mineral water baths, bodywork, and winter waters festival “Spectacular Spas” will feature destinations in Asia, Europe, redefine cheap chic. and the Americas (2009/2010). New trends are shaping the way we spa. Holistic health led to a revival The synergy between spas, tourism, and luxury lifestyle of interest in all things natural as well as wellness programs. Corporate products motivates Burt’s landmark books. Described as the America discovered spa retreats are cost-effective stress management. ideal author by T George Harris, Editor in Chief of American The National Institutes of Health in Bethesda established a center to Health magazine, “Burt had quite a few naïve ideas about research and define complementary medicine for today’s standards of health behaviors and healthy food – and found himself totally health. Creating a forum for spa industry newsmakers, the Washington unprepared, as most executives do, when his doctor told National Spa Alliance will launch in 2009. him his life would be shorter than normal if he did not get his weight down.” Burt had taken the waters in Baden-Baden, The ‘defining choices’ of D.C. spa goers range from day spas to luxury Budapest, Bath, and Two Bunch Palms, but had to learn about hotels, resort in the mountains and on Chesapeake Bay. My first holistic health and the new concepts of mind-body wellness experiences were at The Homestead in southern Virginia, a favored being introduced at American spas. retreat of Thomas Jefferson and George Washington, and The Greenbrier in West Virginia, where members of Congress still meet and golf. Recent As founding director of the International Spa Association, openings included Colonial Williamsburg in Virginia, and the Inn at he created a voice for the spa industry, changing the image Perry Cabin, St. Michaels, Md. Arriving soon in Middleburg, Virginia, of elite, expensive fat farms with a new approach to healthy Salamander Resort & Spa will sport an equestrian center. New hotel lifestyles. His lectures on spa management at Cornell Univer- spas in Washington include Bliss at the The W, Red Door at The Willard sity’s School of Hotel Administration, The Asia Spa Institute, Intercontinental, and The Jefferson. and trade shows in London and Germany, focus on the need to educate a new generation of spa managers. The worldwide movement to integrate wellness and preventive medicine redefines the spa as integral to maintaining your quality of life. Bernard Burt, Author of ‘100 Best Spas of the World’ and Chairman of the Washington Spa Alliance (photographed by Tony Powell at the Four Seasons) Burt’s byline appears regularly online for Healing According to the International Spa Association (ISPA), there are seven C ommissioned to write the first guidebook on American Lifestyles & Spas (healinglifestyles.com/WebExclusives) types of spas devoted to enhancing overall well-being through a variety health resorts, Bernard Burt documented the spa magazine. Featured columnist for Spa Management Journal, of professional services that encourage the renewal of mind, body, and explosion of the 1980s. The experience changed his he tracks trends worldwide. On the Web, Burt reports for Hotel- spirit (www.experienceispa.com). As a founding member of ISPA, I lifestyle. A leading spa industry authority, media spa guru, Online.com and SpaGoer.com. gained valuable insights about holistic health from providers of products and travel marketing consultant, he became Founding and services who support the industry’s educational programs. Among Director of the International Spa Association (ISPA) in From his personal lifestyle turnaround to documenting them is Alchimie Forever, headquartered in Washington and headed by 1991. Networking at conferences in Europe and America, today’s top trends, Bernard Burt defines spa experiences for an international team of skincare specialists leading development of the fostering leadership among spa professionals, educating new generations of SpaGoers. trend to combine medical treatment with spa services. They are setting news media and travel agents, Bernard Burt has been Tel +1.202.331.0228 standards for the future. recognized for service to the spa industry worldwide. www.SpaGoer.com 271 Best of DC Best of DC 272