Landry & Kling was founded in 1982 by Joyce Landry and Jo King, two former cruise line executives. The first company to bring cruising and corporate America together, Landry & Kling is now the global leader in cruise ship charters. meetings at sea and incentive cruises.
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Landry & Kling Wikipedia Page
1. Landry & Kling
Landry & Kling, Inc. is an American company special-
izing in group cruise travel based in Miami, Florida.[1]
They promote and sell the concept of using cruise ships
for corporate meetings, travel incentives and large scale
events, often chartering entire ships for this purpose.
Landry & Kling employs a full time staff of ten, with ad-
ditional project staff as needed. In 2014, the company
booked $59 million in gross sales, representing 480,000
cruise ship passenger nights.
1 History
Joyce Landry and Jo Kling, Co-founders of Landry Kling Inc.
Landry & Kling Inc. was founded in New York City in
1982 by former cruise line executives Joyce Landry and
Jo Kling,[2]
who shared a vision to become the first re-
source for business meetings on ships.[3]
The company
relocated to Miami, Florida in 1988.
The partners sold Landry & Kling Inc. to publicly traded
Travel Services International in 1998, later rebranded to
MyTravel Group. The owners stayed on and in 2005
they re-purchased the company from then-owners Na-
tional Leisure Group.[4]
Landry & Kling Inc., dba Landry & Kling Events at Sea,
is majority-owned, controlled, operated, and managed
by women, qualifying the company as a minority-owned
business.
In 2009, Landry & Kling introduced Seasite.com, the first
web portal dedicated to the corporate & incentive cruise
market, re-engineering the group quote process online
with electronic search tools.[5]
Co-founders Joyce Landry & Jo Kling are cruise industry
spokespeople who have been regularly interviewed and
quoted for over three decades in domestic and interna-
tional media including The New York Times, Money,
TIME,The Economist, Travel + Leisure, Vogue, and
many trade publications in the meetings industry.[6]
They
have appeared twice on NBC’s The Today Show. As
speakers, seminar leaders, columnists and cruise line ad-
visory board members, they influenced the growth of the
corporate cruise market, which resulted in their induction
into the cruise industry’s Hall of Fame in 2009.[6]
2 Services
Fireworks during sail-away on a ship chartered for a corporate
incentive group.
Landry & Kling provides site selection for meetings at
1
2. 2 5 RECOGNITION
sea, incentive cruise groups and full ship charters[7]
as
well as complete program planning services and onboard
execution. Clients include blue-chip companies such as
Aflac, Harley-Davidson, Land O'Lakes, and MetLife,[8]
privately held organizations and theme cruise organiz-
ers, as well as HelmsBriscoe, the global meetings pro-
curement company, for whom they provide all cruise re-
lated services under the “HB Cruises” private label brand.
“Landry & Kling’s long-term specialization in the cruise
industry has given them a knowledge base and connec-
tions that allow them to customize cruise solutions for
their clients”.[1]
3 Incentive cruises
At the time the company was founded, cruise lines did
not have cruise incentive departments, and corporations
did not typically think of cruises as travel incentive
rewards.[5]
TravelMarket says the firm is " practically syn-
onymous with cruise incentives”.[5]
4 Cruise Ship Charters
One of the five ships chartered as “floating hotels” in Jacksonville,
Florida during the 2005 Super Bowl.
Landry & Kling originated the concept of using cruise
ships as “floating hotels”[9]
chartered to provide supple-
mental housing dockside during city wide events, such as
the 2005 Super Bowl in Jacksonville, Florida.[10]
They also facilitated other dockside charter projects for
the American Heart Association 1996 (New Orleans),
Relief housing after Hurricane Katrina 2005 (Mobile,
AL), Cricket World Cup 2007 (West Indies); Fifth Sum-
mit of the Americas 2009 (Trinidad),[9]
and the 2016
Summer Olympics in Rio.[11]
Landry & Kling is one of the country’s leading cruise
ship charter consultants,[12]
not only for corporate use,
but also for leisure themed charters, such as Rock Leg-
ends Cruise[13]
and “It’s the Ship”, Asia’s largest music
Two ships were chartered for supplemental housing during the
Fifth Summit of the Americas in Trinidad, 2009
festival at sea. Landry & Kling is the only company rec-
ommended as cruise charter specialists in Berlitz Cruising
& Cruise Ships annually, from 2008 to 2015.[14]
Landry & Kling claims to have chartered more cruise
ships than any other entity in the world.[15]
5 Recognition
1987: Landry & Kling introduced dockside cruise ship
charters for the DECworld ’87 tradeshow in Boston to
serve as “floating hotels” for more than 25,000 visitors.[16]
2004: Joyce Landry authored a chapter in The Complete
21st Century Travel & Hospitality Marketing Handbook,
“Staying ahead of the curve, to avoid getting run over”.[17]
2005: Corporate Meetings & Incentive Magazine cited
the 1982 founding of Landry & Kling as one of the “Top
25 Meeting Industry Milestones” in their special 25th An-
niversary Issue[18]
2006 Landry and Kling were named among the 10
Women Leaders who are making a difference in the
meetings industry by Incentive Magazine.[3]
2006: Landry & Kling achieved WBENC Certification
(Women’s Business Enterprise National Council), and
was named #156 among the top 500 Women-owned busi-
3. 3
nesses in the U.S. by DiversityBusiness.com in 2007.[19]
2009: Josephine Kling and Joyce Landry, founders of
Landry & Kling, Inc., were inducted into the CLIA
(Cruise Lines International Association) Hall of Fame
2009, hailed as “visionaries who led the way in seagoing
corporate meetings and incentives.”[6]
2009: Landry & Kling named among “Top 50 Women-
Led Businesses in Florida”, ranking #13 in the state.[20]
2011: Royal Caribbean International recognized Landry
& Kling as its Partner of the Year for Corporate & Incen-
tive groups.[21]
2013: Landry & Kling was awarded Women’s Business
Enterprise Star award by WBENC.[22]
6 References
[1] Brandt, George. “Three Keys to a Winning Attitude for a
Service Business”. Forbes. Retrieved 13 February 2015.
[2] Albright, John Brannon (Nov 21, 1982). “Practical Trav-
eler: Cruise Consultants”. The New York Times. Re-
trieved 13 February 2015.
[3] Smith, A.E. (May 1, 2006). “Leading the Field”. Incen-
tive (May 2006).
[4] “Landry & Kling Independent Again”. Incentive. June 2,
2005.
[5] Chipkin, Harvey (March 1, 2012). “Cruise Incentives
Stay Strong in Downturns”. Travel Market Report. Re-
trieved 13 February 2015.
[6] “CLIA Announces 2009 Hall of Fame Inductees”. CLIA.
March 12, 2009. Retrieved 13 February 2015.
[7] “Charter Cruises: Everything You Need to Know”.
cruisecritic.com. Cruise Critic. Retrieved 17 February
2015.
[8] Kulp, Kayleigh (Nov 28, 2011). “Businesses cruise more
to meetings - literally”. CNN. Retrieved 13 February
2015.
[9] Garley, Elinor (June 8, 2010). “The Port in a Storm”.
eTurbo News. Retrieved 13 February 2015.
[10] Talalay, Sarah (Feb 2, 2005). “City Scores With Floating
Resorts”. SunSentinel. Retrieved 13 February 2015.
[11] “Norwegian Getaway may be going to Rio, but that’s
where it ends”. SeaTrade Communications. Jan 23, 2015.
Retrieved 13 February 2015.
[12] Motter, Paul (Apr 22, 2011). “Cruises: Not Just for Va-
cation”. FOX News. Retrieved 13 February 2015.
[13] Estrin, Joshua (April 8, 2013). “Taking Business to the
HIgh Seas”. Huffington Post. Retrieved 13 February
2015.
[14] Ward, Douglas (Nov 1, 2014). Berlitz Cruising & Cruise
Ships 2015 (23 ed.). Berlitz Travel. p. 57. ISBN
1780047541.
[15] “Ships Chartered by Landry & Kling”. ShipCharters.com.
Retrieved 13 February 2015.
[16] Sims, Calvin (Sep 8, 1987). “Digital Enlists the QE2 for
Lavish Trade Show”. The New York Times. Retrieved 13
February 2015.
[17] Vladimir, Andy; Dickinson, Bob (June 18, 2004). Com-
plete 21st Century Travel Marketing Handbook. Prentice
Hall. p. 603. ISBN 0131133144.
[18] “Meeting-Industry Milestones”. Corporate Meetings & In-
centives (March 2005). March 1, 2005.
[19] “Awards & Recognitions” (May 2007). Women’s Busi-
ness Development Center. Retrieved 13 February 2015.
[20] “Florida’s Woman-Led Businesses, 2009” (PDF). FIU
(Florida International University) Center for Leadership
(2009): 6. June 2009. Retrieved 13 February 2015.
[21] “Royal Caribbean Names 2011 Travel Partners of the
Year”. TravelPulse. Jan 19, 2012. Retrieved 18 February
2015.
[22] “Women’s Business Enterprise Stars - Previous Recipi-
ents”. wbenc.org. WBENC. Retrieved 13 February 2015.
7 External links
Landry & Kling Website.
4. 4 8 TEXT AND IMAGE SOURCES, CONTRIBUTORS, AND LICENSES
8 Text and image sources, contributors, and licenses
8.1 Text
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• File:Chartered_ship,_dockside,_with_VSOA_banner.JPG Source: https://upload.wikimedia.org/wikipedia/commons/b/b9/
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