Matt Swearman shows new ways to help you communicate with your eligible class. Matt will walk you through some common misconceptions about PACs and how to bust those myths with your PAC eligibles to grow your members.

2. E: Matt.swearman@720strategies.com
P: 202.715.3905

3. Common Misconceptions
Understand
What’s the impact
How to dispel them
Know your audience

4. All PACs are Super PACs
Traditional PACs are not Super PACs

5. Traditional PAC

6. Super PAC
New
York
Times

7. The PAC doesn’t help
our business
Why do we even have a PAC?

8. The Value
Make it personal
Legislation affects business, which
can impact employees, the industry
and consumers
Supporting candidates who
understand our business

9. PACs corrupt the
political process
Buying votes
Lobster lunches

10. Traditional PACs are transparent
Regulated by the FEC
Governing rules and guidelines
Who can give
Truth

11. Citizens United allows the company
to give directly to candidates
Corporations can’t make contributions directly
to candidates
Independent expenditures to support or oppose

12. Citizens United made it MORE important
than ever for corporate PACs to raise
money from employees to contribute
directly to candidates
Candidates must raise more money than
before the ruling to answer independent
expenditures raised against them
Hard money from corporate PACs
and individuals
Citizens United

13. My job is in jeopardy if I don’t
give to the PAC

14. Contributing is completely voluntary
No quid pro quo
Disclaimer
Suggested levels
Voluntary

15. The Key

16. What’s your plan?
Do you have a plan?
Communication strategy?
What fits culturally with your PAC?

17. Know your audience
Who are your targets?
What motivates them?
Check the pulse of your eligibles and members

18. Consistent messaging
Tell your story
Make it personal

19. Events
Pancakes and Politics
Pizza and Politics
Company and industry updates

20. Follow the rules
Always
check
with
your
counsel
to
remain
compliant

21. Join us next Tuesday
April 30th @ 2p.m.
when Heather Cutler from CVS Caremark joins
me to talk about Taking the Pulse of Your PAC!