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Portfolio Management Process
Empowering Investors
Your Money – Your Wealth
October 2010
Fortrus Financial
October 1, 2010
2
Fortrus Outcomes
Enhanced Performance Portfolio Protection Unbiased Advocate Peace of Mind
Fortrus Client Portfolio Reporting
Portfolio Composition/
Adjustments Needed
Rate of Return Risk Management Market Commentaries Fee Management
Fortrus Execution Oversight
Advisor Accountability Pricing Accountability Product Selection Execution Advice
Fortrus Client Strategy/Recommendations
Enhanced Returns Strategy Risk Strategy Education Strategy
Client Input Research Input
Client Profile Personal Goals Risk Tolerance Threshold Investment Cycle Factor Economic/Tax Environment
Fortrus – Phase 1 – Gather the Right Inputs
Client Input Research Input
Client Profile
Key Client Attributes:
• Age
• Net Worth
• Cash Flow
• Need for Income
• Time Horizon
• Major Expenditures
• Dependents
• Health Status
Personal Goals
• Key Life Goals:
• Financial
• Growth
• Income
• Capital
Preservation
• Lifestyle
• Philanthropic
• Family
• Retirement
Risk Tolerance
Threshold
Self Assessment of
Risk Appetite
• Aggressive
• Balanced
• Conservative
• Behavioral Reaction
to Negative Market
Results
• Relaxed/Calm
• Concern
• Panic/Stress
Investment Cycle Factor
• Recognition of the stage of market cycles
Economic/Tax Environment
• Research and analysis from highly regarded
experts from around the world in areas such as:
• Economic: GDP, interest rates, corporate
profits, consumer confidence, exch. rates
• Governments: fiscal/monetary policies, tax
policy, social/political trends
1 2 3 4 5 6 7 8 9 10 11 12
StockMarket
Indicies
Years
Fortrus – Phase 2 – Build the Right Plan
Fortrus Client Strategy
Enhanced Returns Strategy (ERS)
• Proactive Tactical Asset Allocation
• Currency Allocation
• Sector- Geographical/Industry
Opportunities
• Capitalizing on stage of market
• Fee reduction plan
Risk Strategy (RS)
• Match Risk Profile of Portfolio With
Client Profile Inputs
• Security Analysis to mitigate significant
portfolio losses
• Institutional Assessment to mitigate
losses from firms holding assets
• Recommend highest quality institutions
to hold assets
Education Strategy (ES)
• Fee Reduction
• Securities Firm Selection
• Direct to Money Managers
• Use of ETFs
• Using Computer /Internet Tools
• Workshops/Seminars
Fortrus – Phase 3 – Assistance In Making the Right Decisions
Fortrus Execution Oversight
Advisor Accountability
• Alignment with:
• Risk Profile
• All Allocation Targets
• Quality of:
• Communication
• Availability
• Reporting
• Products Selected
• Back-Up Support
Pricing Accountability
• Appropriateness of fee-
based pricing
• Ensure transactional based
pricing is reasonable
• Analysis of product yield
expectations to provide
fee transparency
• Seminars/Workshops on
how to calculate full
amount of fees charged
and how to negotiate
lower
Product Selection
• Identification of the types of
products available to meet
allocation recommendations
• Provide a list of viable
products that an investor
can utilize to execute their
specific plan
• Provide parameters that
should be used and
discussed with their
financial advisor to ensure
that investments fit in with
strategy, risk parameters
and fee strategy
Execution Advice
• Recommended changes to
rebalance portfolio - what
allocation of funds should be
in different categories
• Strategies on how to
determine which securities
firm and advisors are
appropriate
• Workshops to help investors
become more self-managed
or working directly with
money managers
Fortrus – Phase 4 – Stay Aware and Linked In
Fortrus Client Portfolio Reporting
Portfolio Composition/
Adjustments Required
• Proactively advise you
of recommended
changes to asset,
sector and currency
allocations
• Revisions based on
your profile and our
view of where the
investment cycle is
positioned
• Changes can occur on
your quarterly report
or throughout the
quarter
• Our mission is to be
proactive and not
reactive to market
shifts
Rate of Return
Reporting
• Provide you with tools
so that you can
analyze:
• Annualized rate of
return
• Annualized rate of
return since
inception
• Benchmarks will be
provided so that you
can assess your
performance versus
general markets.
Risk Management
• Reports to ensure
securities in your
portfolio are in line with
your risk profile and
market risks
• During difficult
economic/investment
periods, we will
recommend a “Fortrus
Safe Management”
strategy to ensure your
portfolio is protected
• We will analyze that the
firm that holds your
securities is safe and
financially sound based
on specific financial
criteria
Market Commentaries
• We will provide regular
market comments,
addressing key events
with the economy and
different investment
markets
• We will be proactive on
recommending
different markets
based on our research
• A macroeconomic
review will provide you
with general thoughts
on political and
socioeconomic
issues
• Fortrus will also
address specific
situations and
strategies such as tax
planning opportunities
Fee Management
• Ensure fee
transparency at
investment firms
• Strategies to reduce
fees at asset holding
firm so that your total
fees are lower after
using Fortrus
• Recommended asset
mix and investments
irrelevant to the fees
attached to the them
• We may act as your
agent in the
negotiation of fees
with the investment
firms
• We seek to ensure
fairness in costs and
eliminate or minimize
costs where possible
Phase 5 – Realizing the Fortrus Advantages
Fortrus Client Portfolio Reporting
Enhanced Performance
• Fortrus recommends asset
allocation that maximizes
returns while ensuring your
capital is protected
• Our currency and sector
allocation furthers your
upside and portfolio
protection
• Lower investment account
fees as well as lower fees/
commissions on product sales
enhances your returns
• Timely recommendations
take advantage of
opportunities
Portfolio Protection
• When risks in markets are
high, we will be proactive to
ensure protection of capital
• Philosophy of minimizing
ones downside in difficult
markets to ensure profits
from good markets are
protected
• Tools so that you can
analyze your securities for
high risk situations and
make adjustments to
address these risks
• Ensure that institution
where assets are held is
safe and presents no risk to
your assets
Unbiased Advocate
• Our goal is to ensure our
clients maximize their return
while managing risk and
downside
• We have no conflicts of
interest, as Fortrus does not
hold or sell any securities
• We will ensure transparency
and fairness in fees with
investment execution firms
• We may advise and/or
represent clients if any
conflicts in their investment
management occur
Peace of Mind
• Fortrus acts as a partner to
our clients
• Our clients will have an
investment strategy firm who
will ensure that their best
interests are always first and
foremost
• Our platform is structured to
take advantage of
opportunities but just as
importantly, protect your
capital
• There are no conflicts of
interest and complete
transparency
• Worries about ones future
will be minimized, as our
investors have a proactive
partner
Continuous Integrated Financial Results System
Inputs
Strategy
ExecutionReporting
Outcomes
Fortrus
Client
Execution
Provider
• Strategy
• Oversight
• Reporting
• Define Outcomes
• Deliver Instructions
• Securities Selection
• Custodian
Empowering Investors
Your Money – Your Wealth

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Fortrus Process - In Detail

  • 1. Portfolio Management Process Empowering Investors Your Money – Your Wealth October 2010
  • 2. Fortrus Financial October 1, 2010 2 Fortrus Outcomes Enhanced Performance Portfolio Protection Unbiased Advocate Peace of Mind Fortrus Client Portfolio Reporting Portfolio Composition/ Adjustments Needed Rate of Return Risk Management Market Commentaries Fee Management Fortrus Execution Oversight Advisor Accountability Pricing Accountability Product Selection Execution Advice Fortrus Client Strategy/Recommendations Enhanced Returns Strategy Risk Strategy Education Strategy Client Input Research Input Client Profile Personal Goals Risk Tolerance Threshold Investment Cycle Factor Economic/Tax Environment
  • 3. Fortrus – Phase 1 – Gather the Right Inputs Client Input Research Input Client Profile Key Client Attributes: • Age • Net Worth • Cash Flow • Need for Income • Time Horizon • Major Expenditures • Dependents • Health Status Personal Goals • Key Life Goals: • Financial • Growth • Income • Capital Preservation • Lifestyle • Philanthropic • Family • Retirement Risk Tolerance Threshold Self Assessment of Risk Appetite • Aggressive • Balanced • Conservative • Behavioral Reaction to Negative Market Results • Relaxed/Calm • Concern • Panic/Stress Investment Cycle Factor • Recognition of the stage of market cycles Economic/Tax Environment • Research and analysis from highly regarded experts from around the world in areas such as: • Economic: GDP, interest rates, corporate profits, consumer confidence, exch. rates • Governments: fiscal/monetary policies, tax policy, social/political trends 1 2 3 4 5 6 7 8 9 10 11 12 StockMarket Indicies Years
  • 4. Fortrus – Phase 2 – Build the Right Plan Fortrus Client Strategy Enhanced Returns Strategy (ERS) • Proactive Tactical Asset Allocation • Currency Allocation • Sector- Geographical/Industry Opportunities • Capitalizing on stage of market • Fee reduction plan Risk Strategy (RS) • Match Risk Profile of Portfolio With Client Profile Inputs • Security Analysis to mitigate significant portfolio losses • Institutional Assessment to mitigate losses from firms holding assets • Recommend highest quality institutions to hold assets Education Strategy (ES) • Fee Reduction • Securities Firm Selection • Direct to Money Managers • Use of ETFs • Using Computer /Internet Tools • Workshops/Seminars
  • 5. Fortrus – Phase 3 – Assistance In Making the Right Decisions Fortrus Execution Oversight Advisor Accountability • Alignment with: • Risk Profile • All Allocation Targets • Quality of: • Communication • Availability • Reporting • Products Selected • Back-Up Support Pricing Accountability • Appropriateness of fee- based pricing • Ensure transactional based pricing is reasonable • Analysis of product yield expectations to provide fee transparency • Seminars/Workshops on how to calculate full amount of fees charged and how to negotiate lower Product Selection • Identification of the types of products available to meet allocation recommendations • Provide a list of viable products that an investor can utilize to execute their specific plan • Provide parameters that should be used and discussed with their financial advisor to ensure that investments fit in with strategy, risk parameters and fee strategy Execution Advice • Recommended changes to rebalance portfolio - what allocation of funds should be in different categories • Strategies on how to determine which securities firm and advisors are appropriate • Workshops to help investors become more self-managed or working directly with money managers
  • 6. Fortrus – Phase 4 – Stay Aware and Linked In Fortrus Client Portfolio Reporting Portfolio Composition/ Adjustments Required • Proactively advise you of recommended changes to asset, sector and currency allocations • Revisions based on your profile and our view of where the investment cycle is positioned • Changes can occur on your quarterly report or throughout the quarter • Our mission is to be proactive and not reactive to market shifts Rate of Return Reporting • Provide you with tools so that you can analyze: • Annualized rate of return • Annualized rate of return since inception • Benchmarks will be provided so that you can assess your performance versus general markets. Risk Management • Reports to ensure securities in your portfolio are in line with your risk profile and market risks • During difficult economic/investment periods, we will recommend a “Fortrus Safe Management” strategy to ensure your portfolio is protected • We will analyze that the firm that holds your securities is safe and financially sound based on specific financial criteria Market Commentaries • We will provide regular market comments, addressing key events with the economy and different investment markets • We will be proactive on recommending different markets based on our research • A macroeconomic review will provide you with general thoughts on political and socioeconomic issues • Fortrus will also address specific situations and strategies such as tax planning opportunities Fee Management • Ensure fee transparency at investment firms • Strategies to reduce fees at asset holding firm so that your total fees are lower after using Fortrus • Recommended asset mix and investments irrelevant to the fees attached to the them • We may act as your agent in the negotiation of fees with the investment firms • We seek to ensure fairness in costs and eliminate or minimize costs where possible
  • 7. Phase 5 – Realizing the Fortrus Advantages Fortrus Client Portfolio Reporting Enhanced Performance • Fortrus recommends asset allocation that maximizes returns while ensuring your capital is protected • Our currency and sector allocation furthers your upside and portfolio protection • Lower investment account fees as well as lower fees/ commissions on product sales enhances your returns • Timely recommendations take advantage of opportunities Portfolio Protection • When risks in markets are high, we will be proactive to ensure protection of capital • Philosophy of minimizing ones downside in difficult markets to ensure profits from good markets are protected • Tools so that you can analyze your securities for high risk situations and make adjustments to address these risks • Ensure that institution where assets are held is safe and presents no risk to your assets Unbiased Advocate • Our goal is to ensure our clients maximize their return while managing risk and downside • We have no conflicts of interest, as Fortrus does not hold or sell any securities • We will ensure transparency and fairness in fees with investment execution firms • We may advise and/or represent clients if any conflicts in their investment management occur Peace of Mind • Fortrus acts as a partner to our clients • Our clients will have an investment strategy firm who will ensure that their best interests are always first and foremost • Our platform is structured to take advantage of opportunities but just as importantly, protect your capital • There are no conflicts of interest and complete transparency • Worries about ones future will be minimized, as our investors have a proactive partner
  • 8. Continuous Integrated Financial Results System Inputs Strategy ExecutionReporting Outcomes Fortrus Client Execution Provider • Strategy • Oversight • Reporting • Define Outcomes • Deliver Instructions • Securities Selection • Custodian