3. Fortrus – Phase 1 – Gather the Right Inputs
Client Input Research Input
Client Profile
Key Client Attributes:
• Age
• Net Worth
• Cash Flow
• Need for Income
• Time Horizon
• Major Expenditures
• Dependents
• Health Status
Personal Goals
• Key Life Goals:
• Financial
• Growth
• Income
• Capital
Preservation
• Lifestyle
• Philanthropic
• Family
• Retirement
Risk Tolerance
Threshold
Self Assessment of
Risk Appetite
• Aggressive
• Balanced
• Conservative
• Behavioral Reaction
to Negative Market
Results
• Relaxed/Calm
• Concern
• Panic/Stress
Investment Cycle Factor
• Recognition of the stage of market cycles
Economic/Tax Environment
• Research and analysis from highly regarded
experts from around the world in areas such as:
• Economic: GDP, interest rates, corporate
profits, consumer confidence, exch. rates
• Governments: fiscal/monetary policies, tax
policy, social/political trends
1 2 3 4 5 6 7 8 9 10 11 12
StockMarket
Indicies
Years
4. Fortrus – Phase 2 – Build the Right Plan
Fortrus Client Strategy
Enhanced Returns Strategy (ERS)
• Proactive Tactical Asset Allocation
• Currency Allocation
• Sector- Geographical/Industry
Opportunities
• Capitalizing on stage of market
• Fee reduction plan
Risk Strategy (RS)
• Match Risk Profile of Portfolio With
Client Profile Inputs
• Security Analysis to mitigate significant
portfolio losses
• Institutional Assessment to mitigate
losses from firms holding assets
• Recommend highest quality institutions
to hold assets
Education Strategy (ES)
• Fee Reduction
• Securities Firm Selection
• Direct to Money Managers
• Use of ETFs
• Using Computer /Internet Tools
• Workshops/Seminars
5. Fortrus – Phase 3 – Assistance In Making the Right Decisions
Fortrus Execution Oversight
Advisor Accountability
• Alignment with:
• Risk Profile
• All Allocation Targets
• Quality of:
• Communication
• Availability
• Reporting
• Products Selected
• Back-Up Support
Pricing Accountability
• Appropriateness of fee-
based pricing
• Ensure transactional based
pricing is reasonable
• Analysis of product yield
expectations to provide
fee transparency
• Seminars/Workshops on
how to calculate full
amount of fees charged
and how to negotiate
lower
Product Selection
• Identification of the types of
products available to meet
allocation recommendations
• Provide a list of viable
products that an investor
can utilize to execute their
specific plan
• Provide parameters that
should be used and
discussed with their
financial advisor to ensure
that investments fit in with
strategy, risk parameters
and fee strategy
Execution Advice
• Recommended changes to
rebalance portfolio - what
allocation of funds should be
in different categories
• Strategies on how to
determine which securities
firm and advisors are
appropriate
• Workshops to help investors
become more self-managed
or working directly with
money managers
6. Fortrus – Phase 4 – Stay Aware and Linked In
Fortrus Client Portfolio Reporting
Portfolio Composition/
Adjustments Required
• Proactively advise you
of recommended
changes to asset,
sector and currency
allocations
• Revisions based on
your profile and our
view of where the
investment cycle is
positioned
• Changes can occur on
your quarterly report
or throughout the
quarter
• Our mission is to be
proactive and not
reactive to market
shifts
Rate of Return
Reporting
• Provide you with tools
so that you can
analyze:
• Annualized rate of
return
• Annualized rate of
return since
inception
• Benchmarks will be
provided so that you
can assess your
performance versus
general markets.
Risk Management
• Reports to ensure
securities in your
portfolio are in line with
your risk profile and
market risks
• During difficult
economic/investment
periods, we will
recommend a “Fortrus
Safe Management”
strategy to ensure your
portfolio is protected
• We will analyze that the
firm that holds your
securities is safe and
financially sound based
on specific financial
criteria
Market Commentaries
• We will provide regular
market comments,
addressing key events
with the economy and
different investment
markets
• We will be proactive on
recommending
different markets
based on our research
• A macroeconomic
review will provide you
with general thoughts
on political and
socioeconomic
issues
• Fortrus will also
address specific
situations and
strategies such as tax
planning opportunities
Fee Management
• Ensure fee
transparency at
investment firms
• Strategies to reduce
fees at asset holding
firm so that your total
fees are lower after
using Fortrus
• Recommended asset
mix and investments
irrelevant to the fees
attached to the them
• We may act as your
agent in the
negotiation of fees
with the investment
firms
• We seek to ensure
fairness in costs and
eliminate or minimize
costs where possible
7. Phase 5 – Realizing the Fortrus Advantages
Fortrus Client Portfolio Reporting
Enhanced Performance
• Fortrus recommends asset
allocation that maximizes
returns while ensuring your
capital is protected
• Our currency and sector
allocation furthers your
upside and portfolio
protection
• Lower investment account
fees as well as lower fees/
commissions on product sales
enhances your returns
• Timely recommendations
take advantage of
opportunities
Portfolio Protection
• When risks in markets are
high, we will be proactive to
ensure protection of capital
• Philosophy of minimizing
ones downside in difficult
markets to ensure profits
from good markets are
protected
• Tools so that you can
analyze your securities for
high risk situations and
make adjustments to
address these risks
• Ensure that institution
where assets are held is
safe and presents no risk to
your assets
Unbiased Advocate
• Our goal is to ensure our
clients maximize their return
while managing risk and
downside
• We have no conflicts of
interest, as Fortrus does not
hold or sell any securities
• We will ensure transparency
and fairness in fees with
investment execution firms
• We may advise and/or
represent clients if any
conflicts in their investment
management occur
Peace of Mind
• Fortrus acts as a partner to
our clients
• Our clients will have an
investment strategy firm who
will ensure that their best
interests are always first and
foremost
• Our platform is structured to
take advantage of
opportunities but just as
importantly, protect your
capital
• There are no conflicts of
interest and complete
transparency
• Worries about ones future
will be minimized, as our
investors have a proactive
partner