22. Focus
● What to do
● What you are – or should
be – doing most of the time
● Your short-term target or
goal
● e.g. TEST, SELL, BUY,
GIVE
23. ● Your basic “method” for
approaching problems
● The “solution” to
everything
● e.g. IMAGINE, DO,
THINK, TALK
24. ● Your world is made of this
● Conditions under which you
and your project exist together
● Your natural place to be
● NOT your personality
● The “problem”
● Your resources
● e.g. FANTASY, IGNORANCE,
KNOWLEDGE, PERSPECTIVE