1. Jets

2. Where we are?

3. Seat maps for
passenger's flights
• Search your flight
• Browse cabin maps
• Choose the best seat using a colored seat
map with extensive info
• Now - iPhone only. iPad & Web - in
development

4. What’s next?
Value Proposition 1 - Jets Social
• Browse Facebook, LinkedIn and Twitter profiles of
people you will be flying with
• Seat next to an interesting person during your flight
• Meet interesting people during layovers
• Read other fliers comments and ratings on flight,
airline, cabin
• Have your own personal flight stats
• Import flights from TripIt

5. Customer segment
Frequent flyers with iOS devices who are interested in:
•having details seat maps for their flights.
•sharing their flight information with others & finding
companions for the flight
•having personal flights statistics

6. Market size

7. Competitors

8. Revenue streams
• Premium features (e.g. flight tracking)
• Advertising
• Booking affiliate

9. VP testing
• 2 face to face interviews
• email communication with Jets app customers
• feature requests from customers
• Web survey (http://bit.ly/JetsSocialSurvey)
responded by 44 people;

10. Survey results

11. Risks
• Low audience to cover app operation and
development costs
• Low probability of meeting a person during a flight
due to high number of daily flights (~100K
worldwide, ~30K US)
• Flight search data inaccuracy for certain world
regions (Asia, Oceania)
• Not enough incentives to contribute reviews

12. Summary
Existing & potential customers like our value
proposition. But to create a sufficient audience for
social engagement the product should be:
•free for users
•have accurate information
•deeply integrated into existing social networks
Revenue is planned to come from ads and premium
features

13. Value Proposition 2
Airline booking seat maps
• Many airlines offer seat upgrades for extra fees
• Airlines tend to have rather rough seat maps inside
seat selection engines
• We believe the probability of seat upgrade can be
increased having Detailed seat map Visually
explaining premium seat benefits
• Detailed & specifically tailored seat maps integration
can lead to increased airline revenue

14. Customer segment
Airlines using paid seat upgrades
United Airlines Air arabia
FlyDubai KLM
* Screenshots from respective airlines seat selection systems

15. Value proposition example
Link to full plane Link to full plane

16. Customers
http://images.google.com

17. Possible Revenue streams
• Integration & support fees
» or
• Service subscription
» or
• Added upgrade revenues share

18. Testing VP
• No personal or email conversations was held
yet. We’re in process of finding ways to reach
airlines.

19. Risks
• Hard to get to the “right” people in the airline
• Upgrade probability might not change
Summary: additional market research is
required