1.
(West Virginia)
Libraries Need
Corporate Sponsorship
Mary Rayme
October 9, 2014
WVLA Fall Conference
Snowshoe, West Virginia

2.
Legislators may come and go.
They may support libraries,
or they may not.
Copyright 2014, Mary Rayme

3.
Corporations may come and go also,
but they have a financial investment
in WV with a need to
advertise their philanthropy.
(It’s good for business
and a tax write-off.)
Copyright 2014, Mary Rayme

4.
So…
Corporate Partners need us too.
Copyright 2014, Mary Rayme

5.
The New York Public Library has hundreds of
Corporate Partners including banks, publishers, and law firms.
Copyright 2014, Mary Rayme

6.
Even the American Library Association has corporate sponsors.
Copyright 2014, Mary Rayme

7.
Who are potential
Corporate Partners
in West Virginia?
Copyright 2014, Mary Rayme

8.
WV National Public Broadcasting - Who
owns land in rural counties? These are timber,
paper, and gas companies – all potential
Corporate Partners.
Source: http://wvpublic.org/post/who-owns-
west-virginia
Copyright 2014, Mary Rayme

9.
Top 50 employers in West Virginia
include:
• Verizon
• Homer Laughlin China Company
• Hollywood Casino
These are all potential
Corporate Partners.
Copyright 2014, Mary Rayme

10.
More potential corporate partners for West Virginia libraries.
Copyright 2014, Mary Rayme

11.
What do West Virginia Libraries
have to offer in return?
Copyright 2014, Mary Rayme

12.
West Virginia has three larger-sized library websites for:
• West Virginia Library Commission
• Mountain Library Network
• Northern Library Network –
(This website is inactive )
Copyright 2014, Mary Rayme

13.
How many page hits do these websites have each month?
If the numbers are large enough, this can be used to entice
Corporate Partners to sponsor WV Libraries.
Copyright 2014, Mary Rayme

14.
Corporate Sponsorship of Services could look like:
“Ancestry and Heritage Quest provided by
KeyLogic Services of WV”
Copyright 2014, Mary Rayme

15.
Libraries also have
printed collateral materials.
How many West Virginia library cards are issued every year
and how many cards are active in total?
(Corporations want to know the numbers.)
Copyright 2014, Mary Rayme

16.
Because
we are a sparsely populated and rural state
with a lower annual income, West Virginia especially
needs corporate sponsorship to be able to compete in
the global marketplace.
Copyright 2014, Mary Rayme

17.
Hey WV Libraries.
We have advertising space.
Let’s sell it.

Copyright 2014, Mary Rayme