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1 of 17
(West Virginia)
Libraries Need
Corporate Sponsorship
Mary Rayme
October 9, 2014
WVLA Fall Conference
Snowshoe, West Virginia
Legislators may come and go.
They may support libraries,
or they may not.
Copyright 2014, Mary Rayme
Corporations may come and go also,
but they have a financial investment
in WV with a need to
advertise their philanthropy.
(It’s good for business
and a tax write-off.)
Copyright 2014, Mary Rayme
So…
Corporate Partners need us too.
Copyright 2014, Mary Rayme
The New York Public Library has hundreds of
Corporate Partners including banks, publishers, and law firms.
Copyright 2014, Mary Rayme
Even the American Library Association has corporate sponsors.
Copyright 2014, Mary Rayme
Who are potential
Corporate Partners
in West Virginia?
Copyright 2014, Mary Rayme
WV National Public Broadcasting - Who
owns land in rural counties? These are timber,
paper, and gas companies – all potential
Corporate Partners.
Source: http://wvpublic.org/post/who-owns-
west-virginia
Copyright 2014, Mary Rayme
Top 50 employers in West Virginia
include:
• Verizon
• Homer Laughlin China Company
• Hollywood Casino
These are all potential
Corporate Partners.
Copyright 2014, Mary Rayme
More potential corporate partners for West Virginia libraries.
Copyright 2014, Mary Rayme
What do West Virginia Libraries
have to offer in return?
Copyright 2014, Mary Rayme
West Virginia has three larger-sized library websites for:
• West Virginia Library Commission
• Mountain Library Network
• Northern Library Network –
(This website is inactive )
Copyright 2014, Mary Rayme
How many page hits do these websites have each month?
If the numbers are large enough, this can be used to entice
Corporate Partners to sponsor WV Libraries.
Copyright 2014, Mary Rayme
Corporate Sponsorship of Services could look like:
“Ancestry and Heritage Quest provided by
KeyLogic Services of WV”
Copyright 2014, Mary Rayme
Libraries also have
printed collateral materials.
How many West Virginia library cards are issued every year
and how many cards are active in total?
(Corporations want to know the numbers.)
Copyright 2014, Mary Rayme
Because
we are a sparsely populated and rural state
with a lower annual income, West Virginia especially
needs corporate sponsorship to be able to compete in
the global marketplace.
Copyright 2014, Mary Rayme
Hey WV Libraries.
We have advertising space.
Let’s sell it.

Copyright 2014, Mary Rayme

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Wv corporate sponsorship

  • 1. (West Virginia) Libraries Need Corporate Sponsorship Mary Rayme October 9, 2014 WVLA Fall Conference Snowshoe, West Virginia
  • 2. Legislators may come and go. They may support libraries, or they may not. Copyright 2014, Mary Rayme
  • 3. Corporations may come and go also, but they have a financial investment in WV with a need to advertise their philanthropy. (It’s good for business and a tax write-off.) Copyright 2014, Mary Rayme
  • 4. So… Corporate Partners need us too. Copyright 2014, Mary Rayme
  • 5. The New York Public Library has hundreds of Corporate Partners including banks, publishers, and law firms. Copyright 2014, Mary Rayme
  • 6. Even the American Library Association has corporate sponsors. Copyright 2014, Mary Rayme
  • 7. Who are potential Corporate Partners in West Virginia? Copyright 2014, Mary Rayme
  • 8. WV National Public Broadcasting - Who owns land in rural counties? These are timber, paper, and gas companies – all potential Corporate Partners. Source: http://wvpublic.org/post/who-owns- west-virginia Copyright 2014, Mary Rayme
  • 9. Top 50 employers in West Virginia include: • Verizon • Homer Laughlin China Company • Hollywood Casino These are all potential Corporate Partners. Copyright 2014, Mary Rayme
  • 10. More potential corporate partners for West Virginia libraries. Copyright 2014, Mary Rayme
  • 11. What do West Virginia Libraries have to offer in return? Copyright 2014, Mary Rayme
  • 12. West Virginia has three larger-sized library websites for: • West Virginia Library Commission • Mountain Library Network • Northern Library Network – (This website is inactive ) Copyright 2014, Mary Rayme
  • 13. How many page hits do these websites have each month? If the numbers are large enough, this can be used to entice Corporate Partners to sponsor WV Libraries. Copyright 2014, Mary Rayme
  • 14. Corporate Sponsorship of Services could look like: “Ancestry and Heritage Quest provided by KeyLogic Services of WV” Copyright 2014, Mary Rayme
  • 15. Libraries also have printed collateral materials. How many West Virginia library cards are issued every year and how many cards are active in total? (Corporations want to know the numbers.) Copyright 2014, Mary Rayme
  • 16. Because we are a sparsely populated and rural state with a lower annual income, West Virginia especially needs corporate sponsorship to be able to compete in the global marketplace. Copyright 2014, Mary Rayme
  • 17. Hey WV Libraries. We have advertising space. Let’s sell it.  Copyright 2014, Mary Rayme