Personal Information
Organization / Workplace
Frankfurt Am Main Area, Germany Germany
Occupation
Head of Client Service at Razorfish Germany
Industry
Advertising / Marketing / PR
Website
http://www.xeo-marken.de
About
IN A NUTSHELL
Proven specialist for brand management and marketing in the digital age with more than 18 years of experiences from the work with well-known and international companies from different industries.
Strategic responsibility for and lead of (digital) brand and communications projects for companies as Amazon.de, BASF, Biotherm, Borussia Dortmund, Cisco, Deutsche Lufthansa, Evonik, Henkel, Hotels.com, IBM, Kodak, Migros, T-Mobile, TUI.com, Vodafone.
MY PERCEPTION OF COMPANIES, MARKETS AND BRANDS
Companies and markets consist of human beings.
Brands only live in the minds and the hearts of people. Only if brands are anchored there they can generate value.
The digitalisation is ch...
- Presentations
- Documents
- Infographics
Value Proposition Design
Yves Pigneur
•
8 years ago
Archetype Overview with brand examples & character compass
Emily Hean
•
10 years ago
Machine learning. Artificial intelligence's influence on marketing.
Alina Hueckelkamp
•
8 years ago
Planning for Content Governance
Rick Allen
•
11 years ago
Re-Invent the Future
Steven Van Belleghem
•
10 years ago
Social, Digital & Mobile Around The World (January 2014)
We Are Social Singapore
•
10 years ago
Trendreport Juli 2011: Facebook, Marken & TV in Deutschland
Zucker.Kommunikation
•
12 years ago
Part II: IR Quo Vadis? – Die Folgen von Social Media & Co. für die Zukunft der Finanzkommunikation.
NetFederation GmbH
•
12 years ago
Digital is dead
Kai Platschke
•
13 years ago
B2B Mobile Marketing:10-Step Starter Guide for Integrating Mobile Into The B2B Marketing Mix.
Christina "CK" Kerley
•
14 years ago
Burson-Marsteller and Proof Integrated Communications report: The State of Mobile Communications
Maximum-Plus.com - Expert Digital Strategy, Online Event Production, brand building
•
13 years ago