PUMA revolutionized the concept of retail spaces in India with the opening of its first sustainable store in Indiranagar, Bangalore. The store is locally developed, sourced out of India, and incorporates a number of revolutionary design elements to ensure that it meets the highest criteria for sustainability.

1. PUMA OPENS FIRST SUSTAINABLE RETAIL SPACE IN
BANGALORE
~ A global first for the Brand~
PUMA revolutionized the concept of retail spaces in India with the opening of its first sustainable
store in Indiranagar, Bangalore. The store is locally developed, sourced out of India, and
incorporates a number of revolutionary design elements to ensure that it meets the highest
criteria for sustainability. This remarkable achievement is in keeping with PUMA’s vision of
being the most desirable and sustainable Sport lifestyle brand. Poised to be the flagship store
for PUMA in India, the store is a global first for the brand.
Conceived by PUMA India in collaboration with the PUMA EEMEA (Eastern Europe, Middle
East & Africa) Regional Office, the store is spread over a total of 5000 sq. ft and incorporates
the elements of sustainability through innovative design, mechanical and electrical installations,
and material selections. While the lower levels will function as a retail area, ‘The PUMA Social
Club’ cafe and bar will be located on the upper floor & terrace, and will be ready to open by the
end of 2012.
“In keeping with our vision of being the most desirable and sustainable Sport lifestyle brand,
PUMA is happy to take this giant step forward for the retail industry. The building is a true
design marvel, and incorporates a host of innovative features to make it a one-of-a-kind store. It
has been an honor to establish PUMA’s first sustainable retail space in India,” said Rajiv Mehta,
Managing Director, PUMA South Asia.
“PUMA is happy to take this pioneering step forward for the retail industry.”, said Franz Koch,
CEO of PUMA. “Establishing a sustainable PUMA Store underlines our commitment to reduce

2. CO2 emissions, energy, water and waste in PUMA offices, stores, warehouses and direct
supplier factories by 2015.”
The closed and open surface layout of the building is designed for optimal daylight usage (so
less artificial light is used) & heat insulation, and the recessed first & second floor volume
generates a stack-effect for natural cooling. The highly insulated building shell, Earth Air Tunnel
for pre-cooling of the fresh air supply and roof extractors optimize the stack-effect, thus allowing
for AC free cooling. The store ensures customer comfort with no extra energy consumption.
Solar PV cells have also been installed at the store, which provide 10,384 kwh units of energy a
year to help power the store’s energy requirements. Moreover, the porotherm blocks used to
construct the shell of the building have been made using silt from the lakes in Kunigal. These
lakes are the only source of water for villages in Kunigal and hence are desilted every year to
increase the water table. The silt ended up as waste earlier but has been used as a valuable
resource in the PUMA Sustainable Store.
The store will retail a range of merchandise made from organic (pesticide-free) cotton as well as
PUMA’s Wilderness Collection – a range primarily sourced and produced in Africa using
environmentally sustainable materials and certified by the Aid by Trade Foundation (AbTF). For
the first time in India, the Sustainable Store also introduces PUMA’s global ‘Bring Me Back I:CO
Program’ – an in-store recycling program for footwear, apparel and soft accessories.
The launch event was unique in that it was a carbon-neutral affair – with all the energy
consumed during the party being produced by customers and invitees through pedal power.
This is a novel initiative whereby people pedal on a special bicycle generator that is attached to
a dynamo and fed into the main power source. In this way, power can be created and stored in
a battery bank thereby eliminating reliance on traditional power sources.
To generate awareness and appreciation for sustainability amongst the citizens of Bangalore,
PUMA has embarked upon an ambitious initiative to involve the art and design community. The
brand has partnered with Trapeze Design Studio as well as young installation artists from the

3. city to create large-format installations using waste material. These will then be put up in key
locations around Bangalore city later this month as a strong message to highlight the glaring
need to reuse, reduce and recycle – the cornerstone of waste minimization strategies. The
aesthetic and utilitarian installations will be donated to the Bangalore Municipality and remain as
permanent artworks to beautify the city-scape.
For more information on PUMA and the brand’s efforts around sustainability, please visit
http://about.puma.com/sustainability/
PUMA:-
PUMA is one of the world’s leading Sport lifestyle companies that designs and develops shoes,
footwear, apparel and accessories. It is committed to working in ways that contribute to the
world by supporting Creativity, SAFE Sustainability and Peace, and by staying true to the
principles of being Fair, Honest, Positive and Creative in decisions made and actions taken.
PUMA starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle shoes include
categories such as Football Shoes, Running Shoes, Motorsports shoes, Golf and Sailing. Sport
Fashion features collaborations with renowned designer labels such as Alexander McQueen
and Mihara Yasuhiro. The PUMA Group owns the brands PUMA, Cobra Golf and Tretorn. The
company, which was founded in 1948, distributes its products in more than 120 countries,
employs about 11,000 people worldwide and has headquarters in Herzogenaurach/Germany,
Boston, London and Hong Kong. For more information, please visit http://www.pumashop.in