6. Spectator’s View
• How is it seen from the outside?
• How would a consultant, a customer or an observer
view this?
• Facts and data
• Problem Analysis
• Examples: CSI Survey, Rejector Study
Sales per salesmen….
7. Dreamer’s View
• What if?
• Brainstorming
• No judgement
• Divergent thinking
• What are our dreams/wishes?
• Quantity of Idea’s
• NO No’s!! (Critics View)
8. Realiser’s View
• Select best ideas
• Convergent thinking
• Identify follow up actions/dependancies
• How would we make this happen?
• Toyota Process Management
“Next Action” thinking
9. Critic’s View
• What are the risks/dangers?
• What could go wrong?
• What forces will oppose or hinder this?
• Be constructive rather than negative
• Refine, improve
• Integrate change management
10. Realiser’s/Critic’s View
• Customer
• Sales Person
• Finance
Focus on a SINGLE stake holder viewpoint
• Mangers
• Company
• Who else
Create a 360˚ viewpoint
12. No Bad Ideas
• Parking lot method
• Event Reaction Outcome
• Defining the outcome is critical to the success
of the team
• Event Outcome Reaction
• Quality of product
• Consideration of time
• Quality of Customer Impact Areas
13. Prepare/Think
• Share your ideas at meetings
• Take notes
• Publish notes
• Plan the next actions
• Share with the whole group