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27 MARCH, 2023
HOW TO FOCUS TEAMS ON
THE MOST IMPACTFUL WORK
MATT LERNER, STARTUP CORE STRENGTHS
AN OLD PAYPAL WAR STORY
*All numbers are
fi
ctitous and illustrative, but directionally accurate
40%
35%
30%
25%
20%
15%
10%
5%
0%
1 3 5 7 9 11 13 15 17 19 21
Launch Party
Activation
Rate
Month
AN OLD PAYPAL WAR STORY
*All numbers are
fi
ctitous and illustrative, but directionally accurate
40%
35%
30%
25%
20%
15%
10%
5%
0%
1 3 5 7 9 11 13 15 17 19 21
Launch Party
“Oh Shit”
meetings
Activation
Rate
Month
AN OLD PAYPAL WAR STORY
*All numbers are
fi
ctitous and illustrative, but directionally accurate
40%
35%
30%
25%
20%
15%
10%
5%
0%
1 3 5 7 9 11 13 15 17 19 21
Launch Party
“Oh Shit”
meetings
Obvious Fixes
Activation
Rate
Month
AN OLD PAYPAL WAR STORY
*All numbers are
fi
ctitous and illustrative, but directionally accurate
40%
35%
30%
25%
20%
15%
10%
5%
0%
1 3 5 7 9 11 13 15 17 19 21
Launch Party
“Oh Shit”
meetings
Obvious Fixes
Harder Fixes
Activation
Rate
Month
AN OLD PAYPAL WAR STORY
*All numbers are
fi
ctitous and illustrative, but directionally accurate
40%
35%
30%
25%
20%
15%
10%
5%
0%
1 3 5 7 9 11 13 15 17 19 21
Launch Party
“Oh Shit”
meetings
Obvious Fixes
Harder Fixes
Stuff that
didn’t work
Activation
Rate
Month
AN OLD PAYPAL WAR STORY
*All numbers are
fi
ctitous and illustrative, but directionally accurate
40%
35%
30%
25%
20%
15%
10%
5%
0%
1 3 5 7 9 11 13 15 17 19 21
Launch Party
“Oh Shit”
meetings
Obvious Fixes
Harder Fixes
Stuff that
didn’t work
Step
Back
Activation
Rate
Month
PARETO DISTIBUTION
100%
80%
60%
40%
20%
0%
1 2 3 4 5 6 7 8 9 10
Share
of
Value
Decile
*All numbers are
fi
ctitous and illustrative, but directionally accurate
PARETO DISTIBUTION
100%
80%
60%
40%
20%
0%
1 2 3 4 5 6 7 8 9 10
Share
of
Value
Decile
*All numbers are
fi
ctitous and illustrative, but directionally accurate
PARETO DISTIBUTION
100%
80%
60%
40%
20%
0%
1 2 3 4 5 6 7 8 9 10
Share
of
Value
Decile
*All numbers are
fi
ctitous and illustrative, but directionally accurate
RESULTS
*All numbers are
fi
ctitious and illustrative, but directionally accurate
RESULTS
*All numbers are
fi
ctitious and illustrative, but directionally accurate
POWER LAW VS NORMAL DISTRIBUTION OF HUMAN HEIGHT
OPTIMIZE
STUFF YOU KNOW
STUFF THE ORGANISATION KNOWS
STUFF YOU KNOW
STUFF YOU
KNOW
STUFF THE
ORGANISATION
KNOWS
STUFF YOU
KNOW
STUFF YOU’LL NEED
TO FIGURE OUT
STUFF THE
ORGANISATION
KNOWS
STUFF YOU
KNOW
“It is impossible for a man to learn
what he thinks he already knows.”
Epictetus
OPTIMIZE
OPTIMIZE
DISCOVER
Startup Core Strengths
Startup Core Strengths
Startup Core Strengths
“Show me the
incentives and I’ll
show you the
outcome”
Charlie Munger
startupcorestrengths.com
INCENTIVES
Work Revenue
startupcorestrengths.com
INCENTIVES
Work Revenue
Revenue
Customer
Value
Work
startupcorestrengths.com
INCENTIVES
Work Revenue
Revenue
Customer
Value
Work
Revenue
Work
Customer
Value
startupcorestrengths.com
INCENTIVES
Work Revenue
Revenue
Customer
Value
Work
Revenue
Learning
Work
Customer
Value
OPTIMIZE
Confident
Diligent
Theoretical
Industrious
DISCOVER
Curious
Impatient
Empirical
Judicious
MODEL THE BEHAVIOUR
MINDSET CHANGE
1
Acknowledge
it’s a search
MINDSET CHANGE
1
Acknowledge
it’s a search
MINDSET CHANGE
2
Establish the
right incentives
1
Acknowledge
it’s a search
MINDSET CHANGE
2
Establish the
right incentives
3
Model the
behaviour
Matt Nopadon Marcin
Startup Core Strengths

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