1. 27 MARCH, 2023
HOW TO FOCUS TEAMS ON
THE MOST IMPACTFUL WORK
MATT LERNER, STARTUP CORE STRENGTHS
5. AN OLD PAYPAL WAR STORY
*All numbers are
fi
ctitous and illustrative, but directionally accurate
40%
35%
30%
25%
20%
15%
10%
5%
0%
1 3 5 7 9 11 13 15 17 19 21
Launch Party
Activation
Rate
Month
6. AN OLD PAYPAL WAR STORY
*All numbers are
fi
ctitous and illustrative, but directionally accurate
40%
35%
30%
25%
20%
15%
10%
5%
0%
1 3 5 7 9 11 13 15 17 19 21
Launch Party
“Oh Shit”
meetings
Activation
Rate
Month
7. AN OLD PAYPAL WAR STORY
*All numbers are
fi
ctitous and illustrative, but directionally accurate
40%
35%
30%
25%
20%
15%
10%
5%
0%
1 3 5 7 9 11 13 15 17 19 21
Launch Party
“Oh Shit”
meetings
Obvious Fixes
Activation
Rate
Month
8. AN OLD PAYPAL WAR STORY
*All numbers are
fi
ctitous and illustrative, but directionally accurate
40%
35%
30%
25%
20%
15%
10%
5%
0%
1 3 5 7 9 11 13 15 17 19 21
Launch Party
“Oh Shit”
meetings
Obvious Fixes
Harder Fixes
Activation
Rate
Month
9. AN OLD PAYPAL WAR STORY
*All numbers are
fi
ctitous and illustrative, but directionally accurate
40%
35%
30%
25%
20%
15%
10%
5%
0%
1 3 5 7 9 11 13 15 17 19 21
Launch Party
“Oh Shit”
meetings
Obvious Fixes
Harder Fixes
Stuff that
didn’t work
Activation
Rate
Month
10. AN OLD PAYPAL WAR STORY
*All numbers are
fi
ctitous and illustrative, but directionally accurate
40%
35%
30%
25%
20%
15%
10%
5%
0%
1 3 5 7 9 11 13 15 17 19 21
Launch Party
“Oh Shit”
meetings
Obvious Fixes
Harder Fixes
Stuff that
didn’t work
Step
Back
Activation
Rate
Month