Hacking Paid Search with Graham Hunter
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This is from the Marketing Education SF meetup with Graham Hunter on 5/9/2013.
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Hacking Paid Search with Graham Hunter
- 1. Paid Search: Building it and Hacking it Graham Hunter
- 3. Adwords Crash Course PPC Ad texts Match Types Campaign Structure Quality Score Graham Hunter 3
- 4. Pay Per… Graham Hunter 4 CPC CPACPM
- 7. Typical Campaign Structure Graham Hunter 7
- 8. Getting a little more advanced Graham Hunter 8
- 9. Match Type Bidding Exact 100% Phrase 75% BMM 55% Broad 35% Graham Hunter 9
- 10. Syntax Based Keyword Research Graham Hunter 10
- 12. Getting even more advanced Graham Hunter 12
- 13. Graham Hunter 13
- 14. Alpha/Beta Overview 1. BMM “Keyword Mining” in Beta Campaigns 2. Move winners into SKAGs with exact matched Alpha Campaigns 3. Negative terms on winners and losers in Beta Campaigns Graham Hunter 14
- 15. SKAGs with CSV for Beta Campaigns Graham Hunter 15