Paid Search:Building it and Hacking itGraham Hunter
Graham Hunter 1
Adwords Crash CoursePPCAd textsMatch TypesCampaign StructureQuality ScoreGraham Hunter 3
Pay Per…Graham Hunter 4CPC CPACPM
Ad TextsGraham Hunter 5
Match TypesGraham Hunter 6
Typical Campaign StructureGraham Hunter 7
Getting a little more advancedGraham Hunter 8
Match Type BiddingExact 100%Phrase 75%BMM 55%Broad 35%Graham Hunter 9
Syntax Based Keyword ResearchGraham Hunter 10
Then extrapolateGraham Hunter 11
Getting even more advancedGraham Hunter 12
Graham Hunter 13
Alpha/Beta Overview1. BMM “Keyword Mining” in BetaCampaigns2. Move winners into SKAGs withexact matched Alpha Campaigns3. ...
SKAGs with CSV for BetaCampaignsGraham Hunter 15
Thanks!@MarketerGrahamMarketerGraham.comgraham@marketergraham.comGraham Hunter 16
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Hacking Paid Search with Graham Hunter

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This is from the Marketing Education SF meetup with Graham Hunter on 5/9/2013.

Published in: Entertainment & Humor, Travel
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Hacking Paid Search with Graham Hunter

  1. 1. Paid Search:Building it and Hacking itGraham Hunter
  2. 2. Graham Hunter 1
  3. 3. Adwords Crash CoursePPCAd textsMatch TypesCampaign StructureQuality ScoreGraham Hunter 3
  4. 4. Pay Per…Graham Hunter 4CPC CPACPM
  5. 5. Ad TextsGraham Hunter 5
  6. 6. Match TypesGraham Hunter 6
  7. 7. Typical Campaign StructureGraham Hunter 7
  8. 8. Getting a little more advancedGraham Hunter 8
  9. 9. Match Type BiddingExact 100%Phrase 75%BMM 55%Broad 35%Graham Hunter 9
  10. 10. Syntax Based Keyword ResearchGraham Hunter 10
  11. 11. Then extrapolateGraham Hunter 11
  12. 12. Getting even more advancedGraham Hunter 12
  13. 13. Graham Hunter 13
  14. 14. Alpha/Beta Overview1. BMM “Keyword Mining” in BetaCampaigns2. Move winners into SKAGs withexact matched Alpha Campaigns3. Negative terms on winners andlosers in Beta CampaignsGraham Hunter 14
  15. 15. SKAGs with CSV for BetaCampaignsGraham Hunter 15
  16. 16. Thanks!@MarketerGrahamMarketerGraham.comgraham@marketergraham.comGraham Hunter 16

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