Best practices for the new Work From Home (WFH) life on Zoom

1. WHAT TO DO AND NOT DO
ON A ZOOM CALL
An idiot’s guide to video-calling in the homes of well, everyone.

2. A NEW AGE
In the age of quarantine, consumers, creators, clients,
anyone who identifies as human, and probably some
household pets have been coming up with tactics to cope
with being indoors.

3. QUARANTINE TACTICS
Scrolling through social media. Baking bread, a lot of bread.
Tactics for social distancing have varied from person to person.
Including but not limited to:

4. Bragging
About Their
Sweatpants
And, of course.

5. THIS IS A GRAPH
With the quarantine sending people indoors, people have faced the question: Do they connect digitally?
People Interested In Using Digital
Resources During Quarantine
Everyone
Really Nobody

6. Or Do Another
Damn Puzzle.

7. THE ZOOM
EFFECT
This leads us to:

8. THE REAL FACTS
Zoom has added more
videoconferencing users in the past
several months than in all of 2019
(CNBC)
According to Zoom CEO Eric Yuan,
“As of the end of December last year,
the maximum number of daily
meeting participants, both free and
paid, conducted on Zoom was
approximately 10 million. In March
this year, we reached more than 200
million daily meeting participants.”

9. ZOOM USERS BROADENING
“We now have a much broader
set of users who are utilizing
our product in a myriad of
unexpected ways.”
Eric S. Yuan
Founder and CEO, Zoom
ZOOM USERS INCLUDE
• Large Corporations: Delta Airlines, Uber, Nasdaq,
21st Century Fox, and more.
• 90,000 schools across 20 countries
• Kim Kardashian, Matthew McConaughey, Chris
Harrison, Peyton Manning, Shaquille O’Neal
(ENEWS)
• Everyone who celebrated Passover this year
• Everyone who has had a birthday since March
13th, 2020

10. HERE ARE SOME ZOOM GUIDELINES
God knows we need them.

11. 1. OPENING CONVERSATION PROMPTS
THE PANTS PROMPT
“Pants what pants?! Amiright?!”
THE PET PROMPT
“Seriously guys, my [insert pet] is
totally wondering what I’m still
doing here, LOL.”
THE SNACK PROMPT
“In quarantine, when is it NOT snack time?!”
Use the following helpful openers for that uncomfortable small talk moment
before everyone joins the call.

12. 2. HOW TO CLASSIFY IF YOU ACTUALLY NEED A
ZOOM CALL
Use the following chart to identify the common question: “Wait, why are we
having this call?”
Professional
Personal
Your business is
slammed
Your business is not
You know this person well
You’ve barely spoken in
years
This person is probably your mom, you probably don’t need the
call but you’re definitely going to do it anyway.
You don’t know this
person
Have fun with your 5879th exercise class, cooking lesson, or child
enrichment experience. If you close your eyes its almost like the
real thing. Well not really. But we can pretend!
Enjoy reliving those sweet elementary school years – what? Like you
have somewhere else to be?
Thank you. We probably really need you. Especially if you’re an
essential worker. Also if you make vodka.
Listen, we need to get our human contact somehow, okay? Nod.
Smile. And say thanks that you still have a job.

13. 3. WHEN A PERSON COMMENDEERS THE ZOOM
CALL – TEXT A FRIEND!
Doing all the talking Texting on the
sidelines!

14. 4. FOR THE PARENTS
• Congrats! You’ve graduated from
using Facebook!
• It is strongly recommended that
every time someone tries to speak
when muted that you explain in
explicit details where the mute
button is and that users must turn it
off in order to speak.
• Have you heard of Zoom charades?
Zoom Bingo? The Tik Tok? All the
cool families are doing it.
HAROLD! No it’s right there, do you see
it looks like a MICROPHONE? I said: A
MIC – RO – PHONE.

15. 5. HOW TO IDENTIFY ZOOM CALLER SPECIES
The “I am now a full-time
parent/teacher/home chef /
employee and am not paying
attention to this call at all” caller
Develop a keen eye to spot these Zoom callers in the wild!
The “I have no idea how to
light myself so this looks like a
true crime confession” caller
The beauty blogger “oh did we have a
call? Because I definitely didn’t take
this as excuse to glam up and feel like
a human” caller
The “I am only going to be the only one
doing audio and not video even though
everyone else is being vulnerable and I
won’t give a crap” caller
The busy bee “I’m going to do all my
housework and not mute myself so
the only thing you can pay attention
to on the call is me” caller
The wrap it up quick so no
one finds out I didn’t pay
for the upgrade caller
The home tour “oh this old thing?
Just a piece of art I picked up during
my travels through Indonesia” caller
The screen sharer “you need a
visual? I have a visual!!!” Caller

16. 6. FOR THE GUY WHO CHANGES THE BACKGROUND
We get it. You’re “The Funny One.” Members on team meeting or group
hangouts are recommended to engage in friendly laughter!

17. 7. AND WHEN IN DOUBT …
Everyone yell at the one confused user:
“YOU NEED TO PUT IT
IN GALLERY MODE!”

18. NOW GO ZOOM INTO ZOOM!
With these few guidelines we hope you feel ready to
approach this new digital landscape! You might even
feel as confident as these people appear to be!
If not, maybe that Zoom meeting can be an e-mail?
Just saying.

19. THANK
YOU
Ariella Segal
Twenty Twenty Agency