Presentation for IBIMA 2008 Conference (https://www.researchgate.net/publication/267271447_Back_to_Simplicity_An_Old-Looking_New_Database_Design_Methodology). This paper develops a database design methodology which is based on the graphical representation of dependencies among database attributes. Rooted in the papers of Bernstein, Smith, Mannila and Raiha, Ausiello, D’Atri and Sacca, the methodology lacks the formalistic bedrock so abundant in normalization papers. It is intentionally less rigorous but more relevant to the database designers.