Ensuring Exhibitor Success

Editor's Notes

1. COVER
2. Deep engagement that they won’t get in their virtual booth. Part of the reason nothing replaces the value of face2face.
3. Guaranteed quantity of leads
4. All those things together; more leads, lower cost per lead, greater detail, extended engagement and eventually measurable impact on increased sales equals higher ROI.
5. Not all peaches and cream. Must prepare them for the effort involved. But let them know there’s help.
6. Simple for users, and exhibitors
7. Staffing is key. Proactive engagement key. Not just in the booth.
8. Pre/during/post
9. Video Booth Idea for post event; Signs/cards at physical. More effective follow up and tracking and justifies overall spend.
10. Plus all forms of marketing; event social; at physical, highlight their virtual extension