Internet marketing and its best practices


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Internet marketing and its best practices

  1. 1. Internet Marketing andits Best Practices by MANIKANNAN SEO Expert Cogzidel Technologies Cogzidel Technologies Private Limited 1
  2. 2. Agenda1. What is Internet Marketing2. Importance of SEO3. Understanding SEO Basics4. On-page Optimization Factors5. Off-page Optimization Factors6. SEO Packages and Plans7. About Cogzidel Technologies8. Contact Us Cogzidel Technologies Private Limited 2
  3. 3. What is Internet Marketing Internet marketing is nothing but marketing of products, brands, services via online and it can be abbreviated as IM. In general, we have two types of marketing:a) Offline marketingb) Online marketing Offline marketing refers to the advertising of products in Newspapers, Television Media, Word of mouth, etc. Online Marketing refers to marketing through internet viz. SEO (Search Engine Optimization) & SEM (Search Engine Marketing) Internet marketing is a.k.a digital marketing, web marketing, online marketing, search marketing Cogzidel Technologies Private Limited 3
  4. 4. Importance of SEO SEO - It is a process of improving the visibility of a website or a web page in search engines via natural search results. Why to do SEO? SEO is an important thing nowadays as everyone start to have their own websites and want to earn money by means of marketing their products over internet. Internet industry is not an exception in competition. In order to beat the competitors in the particular niche industry, all website owners have to optimize their websites to bring it out in the top position in all major search engines. Cogzidel Technologies Private Limited 4
  5. 5. Understanding SEO BasicsA website can be optimized by two major factors:1. On page optimization2. Off page optimization Cogzidel Technologies Private Limited 5
  6. 6. On-page Optimization Factors Initial analysis of website Competitor analysis Keyword research Content analysis SEO friendly web design Title and Meta optimization Image Optimization Web analytics and Google webmaster implementation XML sitemap creation Robots.txt creation Cogzidel Technologies Private Limited 6
  7. 7. Off-page Optimization Factors Search engine submission Web directory submission Social bookmarking Forum posting Blog posting and commenting Participation in Social networks Article directory submission Press release distribution Cogzidel Technologies Private Limited 7
  8. 8. SEO Packages and Plans• Cogzidel Technologies, a custom web development and mobile application development company providing SEO services to the global clients.• We have three different levels of packages available at an affordable rate according to the clients requirements.• Our experts will analyse the competitors and start proceeding right from the keyword research to link submission campaigns.• Do you want to optimize your website and earn money? If yes, please contact us immediately by shoot an email to to know more about our SEO packages and plans. Cogzidel Technologies Private Limited 8
  9. 9. About Cogzidel Technologies• Cogzidel Technologies is a leading professional offshore Software development, Web development and Mobile application development company based in India.• Offers the following services and solutions to the customers throughout the world: Developing PHP clone script softwares iPhone app development Android app development Software application and web application development Search Engine Optimization services Offshore staffing IT consulting services Open source solutions like Magento customization, Boonex dolphin integration, Wordpress theme development and more. Cogzidel Technologies Private Limited 9
  10. 10. Contact UsFor more details and enquiries about SEO services please contact us at the following:Madurai Address:184, North Veli Street,Madurai 625 001.Tamilnadu, India.Telephone: +91-452-4282000Fax: +91-452-4376756Website: Cogzidel Technologies Private Limited 10
  11. 11. Thank You Cogzidel Technologies Private Limited 11