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Incumbent vs Substitute
Innovation
managing-creativity.com
#1
Incumbent innovation
involves innovating to
expand the status quo.
#1
For example, Microsoft
innovates to try to grow
the revenue from its
operating system.
#2
Substitute innovation
involves finding
substitutes to incumbent
methods.
#2
For example, browser
applications are a way
around the need for an
operating system.
#2
Browser capabilities
threaten Microsoft's
operating system.
#3
Learn more at
managing-creativity.com

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