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What are the types of media used in advertising
1.
2. Advertising is any paid form of communication aimed at promotion
of Ideas, goods and services. It is a part of promotion mix of any
business and is the most widely use form of communication.
The major media generally used by companies for advertising their
product are:
I. Broadcast media: comprising of radio and television.
II. Print media: comprising of newspapers and magazines.
III. Outdoor advertising: which is done through billboards, displays,
electric boards signage’s and so on. Such advertisements may also be
seen in buses and moving vehicles.
IV. Online advertising: via emails etc.
V. Other media: like movie halls, in flight commercials, yellow pages,
pamphlets etc.