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Radio Trails Analysis Trail for (station/channel) Coca Cola summer radio ad Target audience Teenagers and young adults Tone of voice? Upbeat, happy Sound effects? (SFX) Summery sound effects, seaside etc. Wildtrack/ambient sound? Seaside sounds, waves crashing, seagulls etc. Use of music? Coca cola theme song, summery and upbeat How many tracks? One Sound levels? Consistent throughout Length? 30 seconds Other notes/common elements/conventions Slogan “Coca Cola – open happiness”

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Radio trails analysis_sheet

  • 1. Radio Trails Analysis Trail for (station/channel) Coca Cola summer radio ad Target audience Teenagers and young adults Tone of voice? Upbeat, happy Sound effects? (SFX) Summery sound effects, seaside etc. Wildtrack/ambient sound? Seaside sounds, waves crashing, seagulls etc. Use of music? Coca cola theme song, summery and upbeat How many tracks? One Sound levels? Consistent throughout Length? 30 seconds Other notes/common elements/conventions Slogan “Coca Cola – open happiness”