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University of Texas
University of Texas's longhorn silhouette is the
hallmark of classic and timeless logo design.
The logo hasn't changed since its introduction
in 1961, and it remains one of the most iconic
college sports logos in the world.
"Any logo that works as a single color design
is fantastic," says Littwin. "It's simple, iconic,
and has a great tie-in to the 'hook 'em horns'
hand symbol."
Resource: https://blog.hubspot.com/marketing/best-college-logos
New York University
Founded in 1831, New York University is
now one of the largest private universities in
the United States.
Tom Geismar is one of country’s most
renowned graphic designers. He designed
the NYU logo in 1995, back when our school
was just a growing commuter college.
“You need something pretty simple that
could be produced in many different
materials and easily recognized.” The idea of
the torch: “The only thing there was at the
time was the university shield with runners
holding torches, so our idea was to extract
the torch.”
Resource: https://nyulocal.com/a-chat-with-the-designer-of-nyus-torch-logo-f28d6845b566
University of Miami
The Miami athletics' iconic split-U logo
wasn't created until 1973, several years after
the student-athlete scholarship fund �irst
commissioned a logo redesign. It was
designed by Publicist Julian Cole.
“If you think about it, it was quite a stretch,”
said Lisa Cole, one of Julian’s daughters.
“They took the U and said, ‘This is the
university.'"
But it worked, and a hype surrounding the
"U" developed over the following few years.
It was used for slogans like "U gotta believe."
Littwin calls it "minimalist and recognizable
to a brilliant degree."
Resource: https://blog.hubspot.com/marketing/best-college-logos
UC Berkeley
Berkeley is one of the world’s most respected
brands. The logo represent their brand:
What we do: UC Berkeley reimagines
the world.
How we do it: By challenging convention.
Why we do it: To shape the future. Berkeley
generates unparalleled intellectual, economic
and social value. With the drive to ask critical
questions and embrace new challenges, we
are rede�ining ourselves and the role of the
university in a changing world.
Resource: http://brand.berkeley.edu/brand-platform/
Bowdoin College
While Bowdoin's mascot has been the Polar
Bear for over 100 years, this particular version
of their logo is fairly recent: It was made official
by the university in 2008.A student reporter
for the school's official student newspaper
explains: "The new logo is intended to serve as
a consistent and timeless graphic identity for
the College."
Previously, the polar bear logo had been
unofficial -- and it had been represented by
everything from a "cartoonish" running polar
bear on student keycards, to a "more
aggressive" profile of a bear with its mouth
open as if it were snarling.
Resource: https://nyulocal.com/a-chat-with-the-designer-of-nyus-torch-logo-f28d6845b566
Hofstra University
The Hofstra Pride logo was "developed to
build a strong visual identity" for their
athletic department, according to its of�icial
usage guide. It's represented by a pair of
lions, male and female, that appears to be
charging in the same direction. Furrowed
brows and windswept manes give them a
sense of determination and strength.
"The Pride conveys both the teamwork and
togetherness that are traits of lions living in a
pride, that have a close bond and work
together for the good of the entire group,"
reads the guide. It was created for the
university's athletic department in 2005.
Resource: https://nyulocal.com/a-chat-with-the-designer-of-nyus-torch-logo-f28d6845b566
Washington State
University
Washington State University’s mascot is a
cougar, which is their logo mark. Subtly
hidden in the cougar’s head is the
university’s initials, W, S, and U.
The Cougar head embodies the tradition and
spirit of Washington State University. The
shield symbolizes academic excellence and
higher education. Together, the elements
represent the academic strengths, dignity,
and reputation of the University as well as
the Cougar spirit and the loyalty of its
students, alumni, faculty, and staff.
Resource: https://brand.wsu.edu/visual/logos/
University of Hawaii
The University of Hawai'i "H" logo was
created for the athletic department in 2000.
While the "H" clearly stands for Hawai'i, the
school's of�icial website says it also
represents the Hawaiian expression "ha,"
meaning "breath" in Hawaiian. "The spirit of
life passed on to us from one person to
another, generation to generation, with
lessons and success," the website reads.
The cool patterns you see on either side of
the "H" were inspired by Hawaiian kapa
designs, which derive from native Hawaiian
art. "I really like the kapa aesthetic and the
simplicity of a one letter logo," says Littwin.
Resource: https://nyulocal.com/a-chat-with-the-designer-of-nyus-torch-logo-f28d6845b566
Massachusetts
Institute of
Technology
Tim Blackburn and Matthew took to
designing the brand for MIT proper in 2000.
Blackburn and Carter did still reference the
Cooper mark, maintaining a subtractive
element, but they bolstered the
communication with an application of color.
Moreover, they decidedly refused to follow
Cooper's rule of eschewing crossbars, and
made the "t" look like a "t." In doing so, they
were successful at using a healthy amount of
abstraction for the context.
Resource: http://www.elischiff.com/blog/2016/4/12/do-almost-anything
Oregon State
University
Oregon State University (OSU) is an
international public research university. In
April 2017, OSU introduced a new logo and
identity designed by Pentagram design team.
It was inspired by the university and state's
of�icial seals and the state �lag. A beaver sits
atop the logo, which features three stars to
represent OSU's three campuses and Oregon
being the 33rd state to join the union.
Mountains signify the Cascade Range, a book
represents knowledge, and other symbols
highlight the land grant university's mission
to study land, sea, sun and space.
Resource: http://www.oregonlive.com/education/index.ssf/2017/04/oregon_state_debuts_new_logo_m.html
310.402.1613
info@madmindstudios.com
www.madmindstudios.com
2365 Westwood Blvd. Suite 22
Los Angeles, CA 90064

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Top 10 school logos

  • 1.
  • 2. University of Texas University of Texas's longhorn silhouette is the hallmark of classic and timeless logo design. The logo hasn't changed since its introduction in 1961, and it remains one of the most iconic college sports logos in the world. "Any logo that works as a single color design is fantastic," says Littwin. "It's simple, iconic, and has a great tie-in to the 'hook 'em horns' hand symbol." Resource: https://blog.hubspot.com/marketing/best-college-logos
  • 3. New York University Founded in 1831, New York University is now one of the largest private universities in the United States. Tom Geismar is one of country’s most renowned graphic designers. He designed the NYU logo in 1995, back when our school was just a growing commuter college. “You need something pretty simple that could be produced in many different materials and easily recognized.” The idea of the torch: “The only thing there was at the time was the university shield with runners holding torches, so our idea was to extract the torch.” Resource: https://nyulocal.com/a-chat-with-the-designer-of-nyus-torch-logo-f28d6845b566
  • 4. University of Miami The Miami athletics' iconic split-U logo wasn't created until 1973, several years after the student-athlete scholarship fund �irst commissioned a logo redesign. It was designed by Publicist Julian Cole. “If you think about it, it was quite a stretch,” said Lisa Cole, one of Julian’s daughters. “They took the U and said, ‘This is the university.'" But it worked, and a hype surrounding the "U" developed over the following few years. It was used for slogans like "U gotta believe." Littwin calls it "minimalist and recognizable to a brilliant degree." Resource: https://blog.hubspot.com/marketing/best-college-logos
  • 5. UC Berkeley Berkeley is one of the world’s most respected brands. The logo represent their brand: What we do: UC Berkeley reimagines the world. How we do it: By challenging convention. Why we do it: To shape the future. Berkeley generates unparalleled intellectual, economic and social value. With the drive to ask critical questions and embrace new challenges, we are rede�ining ourselves and the role of the university in a changing world. Resource: http://brand.berkeley.edu/brand-platform/
  • 6. Bowdoin College While Bowdoin's mascot has been the Polar Bear for over 100 years, this particular version of their logo is fairly recent: It was made official by the university in 2008.A student reporter for the school's official student newspaper explains: "The new logo is intended to serve as a consistent and timeless graphic identity for the College." Previously, the polar bear logo had been unofficial -- and it had been represented by everything from a "cartoonish" running polar bear on student keycards, to a "more aggressive" profile of a bear with its mouth open as if it were snarling. Resource: https://nyulocal.com/a-chat-with-the-designer-of-nyus-torch-logo-f28d6845b566
  • 7. Hofstra University The Hofstra Pride logo was "developed to build a strong visual identity" for their athletic department, according to its of�icial usage guide. It's represented by a pair of lions, male and female, that appears to be charging in the same direction. Furrowed brows and windswept manes give them a sense of determination and strength. "The Pride conveys both the teamwork and togetherness that are traits of lions living in a pride, that have a close bond and work together for the good of the entire group," reads the guide. It was created for the university's athletic department in 2005. Resource: https://nyulocal.com/a-chat-with-the-designer-of-nyus-torch-logo-f28d6845b566
  • 8. Washington State University Washington State University’s mascot is a cougar, which is their logo mark. Subtly hidden in the cougar’s head is the university’s initials, W, S, and U. The Cougar head embodies the tradition and spirit of Washington State University. The shield symbolizes academic excellence and higher education. Together, the elements represent the academic strengths, dignity, and reputation of the University as well as the Cougar spirit and the loyalty of its students, alumni, faculty, and staff. Resource: https://brand.wsu.edu/visual/logos/
  • 9. University of Hawaii The University of Hawai'i "H" logo was created for the athletic department in 2000. While the "H" clearly stands for Hawai'i, the school's of�icial website says it also represents the Hawaiian expression "ha," meaning "breath" in Hawaiian. "The spirit of life passed on to us from one person to another, generation to generation, with lessons and success," the website reads. The cool patterns you see on either side of the "H" were inspired by Hawaiian kapa designs, which derive from native Hawaiian art. "I really like the kapa aesthetic and the simplicity of a one letter logo," says Littwin. Resource: https://nyulocal.com/a-chat-with-the-designer-of-nyus-torch-logo-f28d6845b566
  • 10. Massachusetts Institute of Technology Tim Blackburn and Matthew took to designing the brand for MIT proper in 2000. Blackburn and Carter did still reference the Cooper mark, maintaining a subtractive element, but they bolstered the communication with an application of color. Moreover, they decidedly refused to follow Cooper's rule of eschewing crossbars, and made the "t" look like a "t." In doing so, they were successful at using a healthy amount of abstraction for the context. Resource: http://www.elischiff.com/blog/2016/4/12/do-almost-anything
  • 11. Oregon State University Oregon State University (OSU) is an international public research university. In April 2017, OSU introduced a new logo and identity designed by Pentagram design team. It was inspired by the university and state's of�icial seals and the state �lag. A beaver sits atop the logo, which features three stars to represent OSU's three campuses and Oregon being the 33rd state to join the union. Mountains signify the Cascade Range, a book represents knowledge, and other symbols highlight the land grant university's mission to study land, sea, sun and space. Resource: http://www.oregonlive.com/education/index.ssf/2017/04/oregon_state_debuts_new_logo_m.html